Innovative and environmentally friendly product design

In terms of innovative and environmentally friendly products, we have launched environmentally friendly A-AWAKE ENERGY series “Train and Recycle”, which recycles plastics as raw material, for the first time. This series uses discarded plastic bottles as raw materials, which are turned into recycled polyethylene terephthalate (“RPET)” with the aid of environmental technology, making ANTA a Chinese sportswear brand that meets the RPET inspection standards. Our R&D team was able to surmount a number of technical obstacles with the support of supplier partners, producing sportswear made of RPET with functionalities on par with sportswear made with traditional materials, while meeting safety standards of eco-textile. Moreover, the overall cost is 30% to 50% lower comparing to international brands.

Making a piece of A-AWAKE ENERGY sportswear with the RPET fabric takes 11 discarded 550ml plastic bottles. in 2019, we have collected 7.7 million bottles and turned into RPET fabric, providing a new and successful solution for recycling plastic waste.

KOLON SPORT launched NOACH, an environmental protection project that aimed at protecting endangered animals and plants and improve the ecosystem. KOLON SPORT launched the NOACH series in 2019, using ramie fabric, also known as the “King of natural fiber”, which is soft, UV protective, hygroscopic, moist wicking and heat-dissipating. Furthermore, KOLON SPORT launched the Million Tree-planting project and improved the ecological environment by planting trees in desertifying areas. With support from the society, schools and individuals, KOLON SPORT planted trees in Inner Mongolia and Ningxia. Also, KOLON SPORT will donate RMB5 dollars to the Million Tree-planting Project on every selected product purchase. Customers will be given a charitable tree-planting donation certificate for every purchase of the two selected items and an opportunity to plant a tree themselves.

Promoting sustainable development has always been our focus in the field of innovation. We also consider exerting our greatest efforts to contribute to environmental protection as a part of our corporate social responsibility. We will continue to increase our investment in research and development, and further explore innovation in environmental protection technology.

In 2020, ANTA launched its first recyclable shoe model, “Dominance running shoes”. Some of the materials used were made of recyclable or biodegradable substances, which helped minimize waste and optimized resource allocation. DESCENTE also launched a series called the RE:DESCENTE BIRTH, which was made from used clothing, realizing the environmental protection concept of circular economy.

We follow the global emissions-reduction targets and play a positive role in advocating sustainable consumption. While pursuing profitability and growth, we also take into account the promotion of consumer awareness of the importance of sustainable consumption. We plan to drive 300 million consumers to participate in sustainable development by 2030.To this end, we launched a variety of environmentally friendly products that have been widely applauded by consumers, such as recyclable shoes, including the “Environmental Protection” series of Dominance running shoes, the “Train and Recycle” series, which use recycled plastic as raw materials, the NOACH series, which use recyclable yarn, and “The Rain-Breaker” series, with a high-quality water repellent. Through solid initiatives, we have realized the concept of environmental protection and the circular economy to promote green consumption and enhance consumer awareness of the importance and value of going green and environmental protection.

During the financial year, we launched the new “EcoCosy” fiber textiles series, which demonstrated sustainable fashion. EcoCosy’s high-quality, viscose rayon fibers are sourced from high-quality plantations in the place of origin and are carefully cultivated by researchers for many years from the seed stage. Customized through different spinning processes, EcoCosy fiber textiles are soft and comfortable with excellent color and are 100% biodegradable and recyclable.


We are making a positive impact in the area of sustainable consumption initiatives in line with our global emissions reduction targets and committed to incorporating the principles of circular fashion into business operations. While pursuing profitability and growth, we also strive to raise consumer awareness of sustainable consumption and achieve mutual development.

During the financial year, we actively promote the use of environmentally friendly materials in our products and packaging through R&D and technological innovation. For example, we are advancing the integration of the technology of the National Team Series and environmentally-friendly technology. The National Team Series of ice-silk short sleeve shirts now incorporate Sorona® special fiber. We have upgraded Sorona® fiber by infusing it with various substances such as jade powder, antibacterial agents, and coffee carbon to provide functions such as cooling, antibacterial properties, heating and other functions. Sorona® features up to 30% less energy consumption and up to 63% less GHG emissions in production compared to an equivalent amount of Nylon 6.