We are actively fulfilling our social responsibility and promoting the company’s development in the ESG field, while continuously improving our public welfare system and contributing to public welfare and charity.
Donation
During the financial year, we donated a total of RMB59 million (Including a total of RMB18 million for community investment1 and a total of RMB7.5 million for commercial initiatives2 ) in cash and the value of donated sportswear (calculated at tag value) to different charities exceeded RMB250 million.
Keeping Sports Development Close to Heart
Through sports product donations, cash donations and training of physical education teachers, etc., we facilitate the development of sports in underdeveloped areas. ANTA has been a partner of the Chinese Olympic Committee for 16 consecutive years and has sponsored Olympic equipment for 22 Chinese national teams, including winter sports, boxing, taekwondo, gymnastics, karate, weightlifting, wrestling and trampoline, we have made multipronged efforts to promote sports activities and sports development.
Athlete-Public Interaction
Through the “Sturdy Growth Charity Project”, we have established the “ANTA Welfare Super A Alliance”. We have invited Olympic Champion of Short Track Speed Skating Wu Dajing, Women’s Volleyball World Champion Wei Qiuyue, Taekwondo World Champion Wu Jingyu, etc., to join us as “ANTA Welfare Super A Partners”. We have also invited Weightlifting World Champion Deng Wei, Gymnastics World Champion Deng Shudi, Freestyle Skiing Aerial Skills World Champion Cheng Shuang, and former Women’s Soccer National team player Lou Xiaoxu to take the role of “ANTA Welfare Super A Partners”, in an effort to bring athletes into school campus and closer to the public to promote the spirit of sports.
Supporting Sports Education
We have actively responded to the advocacy of the General Administration of Sport of China and the Ministry of Education for the integration of sports and education, and committed ourselves to the development of youth sports education. We promoted training courses which are more suitable for underdeveloped areas in order to allow more youth and teenager to enjoy the happiness from sports activities.
Enthusiastic about Public Welfare and Charity
We launched the “Sturdy Growth Charity Project” in 2017, jointly established with the China Youth Development Foundation and the ADream Foundation. With the vision of “Making Children Enjoy Happiness through Sports Activities”, the project focuses on youth sports, and helps young people in underdeveloped regions grow up happily.
Our volunteer team, “ANTA Dream Camp Volunteer Association”, was established in 2017. To encourage employees to actively participate in public welfare, every one of them is entitled to half a day of leave for public welfare services each year. In 2022, we have actively participated in volunteer services such as “Earth Hour”, “Porpoise Day Beach Cleanup and Fry Stocking”, “Panda Tour”, “Sturdy Growth Welfare Project”, and ANTA training courses for physical education teachers, with an accumulated service time over 24,000 hours.
1 Community investment includes donating to or supporting charities that benefit the community and providing donations or equipment to partner community organization.
2 Commercial initiatives refer to public welfare activities undertaken in partnership with charities, including support for the scientific development of university research organizations.