Chairman's Message

Dear Shareholders,

2024 marks the fourth year of the Group’s new decade strategy of “Single-focus, Multi-brand, Globalization”. Despite a complex global macroeconomic environment, fluctuating consumer confidence, and intense industry competition, we have remained steadfastly in pursuing our mid- to long-term strategy. According to data from a global authoritative institution, the Group’s market share in the Chinese sportswear market surged to 23.0% in 2024, achieving industry leadership position, while also ranking among the top three globally. We remain cautiously optimistic about China’s economy, where the sports industry continues to expand with strong development potential. We remain committed to deepening our presence in the Chinese market while advancing the global reach of ANTA, gradually realizing our vision of “becoming a world-leading multi-brand sportswear group”.

We have consistently maintained open, transparent and diversified communication with Shareholders and investors, understanding their focus on long-term investment returns. Over the past decade, the Group has created long-term value for Shareholders through capital appreciation, built on solid revenue and profit growth, successful multi-brand strategy, and continuous innovation-driven development. Supported by robust financial fundamentals, we have further enhanced shareholder returns through regular dividend distributions. The Board has recommended the payment of a final dividend of HK118 cents per ordinary Share, representing an ordinary dividend payout of 51.4% (2023: 50.9%) of the profit attributable to equity shareholders, excluding non-cash accounting gain arising from equity dilution under the Amer Sports Listing and Amer Sports Placing. Additionally, we enhanced Shareholders’ per-share value and returns through a share repurchase plan, announced our first share repurchase plan in August 2024 and have repurchased Shares for a total consideration of HKD1.28 billion during the financial year. Through steady earnings growth, we are also gradually increasing our basic earnings per share.

Creating greater value for Shareholders and consumers requires vision and commitment with a focus on long-term development. Years ago, we adopted the “Single-focus, Multi-brand, Globalization” strategy as a crucial direction for the Company’s development. Moving forward, through our diversified brand portfolio and differentiated market positioning, our multi-brand synergy will bring our overall corporate value into sharper focus. We will continue to build new innovation platform, striving to create more “good products” through innovative technology. In 2024, the Group took the lead in establishing the Sportswear Industry Innovation Consortium, uniting upstream and downstream supply chain partners, universities and research institutes to jointly address core technical challenges in materials, design, and manufacturing processes, committed to developing R&D achievements that will have industry-wide and global impact.

In terms of sustainable development, we have achieved splendid results during the financial year. The Group has been included in the Hang Seng Corporate Sustainability Benchmark Index again and, for the first time, as a constituent of the Dow Jones Best-in-Class Emerging Markets Index, becoming one of six Mainland Chinese enterprises featured in the index and the only Chinese footwear and apparel company included. Its MSCI ESG rating has risen to “A”, with notable improvements in five key issue scores: Raw Material Sourcing, Product Carbon Footprint, Supply Chain Labor Standards, Chemical Safety and Labor Management. As consumers, investors, and regulatory authorities’ attention to sustainability continues to grow, we are increasingly focused on our long-term commitment to society, aiming to achieve mutualism with the environment through our “1+3+5” strategy and carbon neutrality by 2050.

2025 is filled with both opportunities and challenges. I am confident that our steadfast commitment to longtermism and our foundation of high-quality products will enable us to deliver even greater value to global consumers in a fiercely competitive market. On behalf of the Board, I would like to extend my heartfelt gratitude to our Shareholders for their unwavering support. I also wish to express my sincere appreciation to all employees and partners who have contributed to the Company’s development.