Improvement in living standards and nationwide popularity of sports in China facilitate consumer demand for sportswear with diversified functionality and design. The retail market and consumer preferences in China have also experienced rapid changes which have created different distribution channels. To encourage our growth in various market segments, we always focus on the sportswear market and we adopt multi-brand and omni-channel strategies to capture opportunities in the mass to high-end markets and key retail channels in China. Our well-defined brand portfolio model has not only helped us defend against market uncertainties, but also enhanced our competitiveness to achieve sustainable development in the long run.
ANTA was established in China in 1990s. As a leading sports brand in China, ANTA has always been committed to providing consumers with functional, professional and technology-driven sports products across a diverse range of sporting categories, from popular sports such as running, cross-training, basketball, and others, to professional and niche sports.
ANTA KIDS has been launched in China in 2008, which was the first Chinese sportswear brand to tap the children's sportswear market. Positioned as a children’s professional sports brand, ANTA KIDS is committed to providing high quality, professional and technology-driven sports products for children, addressing their needs for different scenarios including professional competition, training, physical education classes, outdoor sports, running, basketball, amongst others.
FILA was established in Italy in 1910s. After acquired the Fila business in the PRC in late 2009, FILA is positioned as a high-end sports fashion clothing brand in China. As a global brand with over 100 years of history, the unique combination of stylish and sporty image from FILA has gained awareness among the Chinese high-end consumers. FILA also has cross-over cooperation with world-renowned designers to bring differentiated sports fashion experiences to the consumers. Echoing FILA’s high-end positioning, FILA stores are mainly located in first- and second-tier cities.
FILA FUSION opened its first stores in 2017 to target the younger customer segment. Blending the concepts of youthfulness, upbeat attitude and trendy sports, FILA FUSION collaborates with internationally renowned brands to launch crossover collections and explore different fashion trends.
DESCENTE was established in Japan in 1930s. Having upheld the design-driven sports spirit of “DESIGN THAT MOVES” throughout 80 years of brand legacy, DESCENTE incorporates revolutionary technology with ingenious craftsmanship into each of its creations, with a focus on high-end and high-quality professional sportswear product collection for skiing, running, cycling, cross training, golf, women’s fitness and more. Through years of continuous effort and dedication, DESCENTE has established itself in the Mainland China market, capturing the attention of core customers seeking high-tech materials and exquisite craftsmanship.
Since its founding in 1973, KOLON SPORT has strived to be a premium outdoor lifestyle brand integrating fashionable design and functionality. Successfully satisfying consumers’ sophisticated needs for functionality, KOLON SPORT has also broken through the boundaries between urban and outdoor fashion through fashionable and aggressive design. To capitalize on opportunities in the fast-growing outdoor sports and camping market, KOLON SPORT improves consumers’ experiences through product innovation, integrated marketing and continued retail image upgrades.
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Wilson, Peak Performance, Atomic, etc. Its technically advanced sports equipment, footwear, apparel and accessories aim to improve performance and increase enjoyment of sports and outdoor activities.