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ANTA Group Releases New 10-Year Strategies Value Creation through Mutualism

Strides towards Global Leading Position by 2030

[Highlights]

  1. New 10-year vision: To become a leading multi-brand sportswear & equipment group in the world
    Global leading position in five dimensions: Market Share; Brand Value; Technological Innovation; Social Responsibility; Staff Development

  2. New 10-year mission: To integrate the sports spirit of “Going Beyond Oneself” into everyone’s daily life.
    “Going Beyond Oneself”: To strive for a better individual; a better organization; a better world
    Everyone: To understand all consumers’ needs; to provide customized products; to integrate sports into everyone's lives

  3. New 10-year strategies: "Single-focus, Multi-brand, Globalization"
    Single-focus: To focus on the sportswear industry and consumer value creation, to make every effort to produce quality apparel and footwear
    Multi-brand: To cater to consumers' differentiated needs through multi-brand strategy; to create diversification of consumer values; to establish an array of brands in the realm of professional sports, fashion sports and outdoor sports; to strengthen and empower a synergistic platform that underpins multi-brand development
    Globalization: To create Chinese brands with global footprints; to unleash international brands’ profound growth potential in the China market;
    To realize globalization in terms of market position, brand portfolio, value chain composition and governance structure

  4. New 10-year corporate value proposition: Value Creation through Mutualism
  • Mutualism with consumers: creating top-notch consumer values through multi-brand strategy
    • To be consumer-centric and build up excellent operational capability for globalized multi-brand strategy
      ANTA brand: To continues to execute its 5-year development strategies of "Rooted in and Known for Performance Sport" and foster "Brand Transformation and Growth" and follow the "Lead to Win" Acceleration Plan for the coming 24 months
      Reinforcing its leading position among Chinese sports brands, while accelerating its global expansion initiatives
      FILA brand, DESCENTE brand, and KOLON SPORT brand: By 2030, performance of these brands in the China market will become global benchmarks
      Amer Sports: Strengthening development in three major markets: China, North America and Europe. To achieve “Five EUR1 billion plan” by 2025
    • R&D and innovation: By 2030, to invest over RMB20 billion (in aggregate) to beef up technology and strengthen proprietary R&D, and to upgrade global research and innovation centers
    • Digitalization: To build a digital platform that empowers consumer value creation and interconnection between upstream and downstream partners
    • Market share: ANTA Group + Amer Sports will have a globally leading market share by 2030
  • Mutualism with eco-system partners: collaborating with the industry chain, supporting employees to thrive
    • To drive mutual development with 3,000 upstream and downstream partners by 2030, and create over 300,000 job opportunities
    • To establish an industry-leading, efficient and attractive salary system and invest more in the long-term employee incentive scheme; To leverage our multi-brand platform to provide employees with extensive development opportunities
    • By 2030, to hire over 100,000 college and university graduates and young talents to the company, and promote the "Young Talent Training Program"
    • To drive talents diversity; To increase female executives (director grade and above) as a percentage of total executives to over 40%; to provide employment opportunities to the disabled and the underprivileged
  • Mutualism with the Environment: To Achieve Carbon Neutrality by 2050
    • ONE ultimate goal - to achieve carbon neutrality by 2050
    • THREE "Zero"; FIVE "50%"
    • Engage 3,000 upstream and downstream partners in the industry as well as 300 million consumers to exert joint efforts in the sustainable development initiatives
  • Mutualism with the Community: Forming a RMB10 Billion Non-profit Foundation by the founder family
    • Healthcare: To donate RMB2 billion to exclusively fund the buildup of a Grade-A Tertiary Hospital
    • Sports: To organize "ANTA Athlete Protection and Development Plan"
    • Rural revitalization: To further bring the accumulated donation to over RMB2 billion by 2030 to support the youth sports charity project
    • Environmental protection: To make donation to preserve biodiversity and protect endangered species


Hong Kong, 18 December 2021- China's largest sports product group, ANTA Group, has launched an "ANTA 30+" themed event today at its birthplace in Jinjiang, Fujian. At the event, the Group announced its new 10-year strategies and sustainability development goals. Over the next 10 years, ANTA Group will strive to achieve value creation through mutualism with its stakeholders, promote "sustainable development" and "common prosperity" across four key areas: consumers, partners, environment and society. The Group has been steadfast in its mission of "to integrate the sports spirit of “Going Beyond Oneself” into everyone’s daily life”, has raised a new vision of becoming a leading multi-brand sportswear & equipment group in the world and has proposed the business principle of "value creation through mutualism" in order to create a "mutualistic eco-system". ANTA Group is striding toward a fresh decade with new strategies of "Single focus, Multi-brand, Globalization".

ANTA Group will maintain its strategic pivot of "Single focus", by zeroing in on the “golden racetrack” of sportswear market and creating consumer values, whilst making every efforts to produce quality sports apparel and footwear; the Group will continue to cater to market demands through "Multi-brand" strategy, delivering more quality and better value sportswear to consumers, promoting a healthy lifestyle that emphasizes the love for sports, and integrating the sports spirit of “Going Beyond Oneself into everyone’s daily life; The Group will also deepen the "Globalization" initiatives, unleashing global brands’ profound growth potential in the China market, while fostering ANTA into a representative Chinese sportswear brand with global footprints. Riding on the leverage of ANTA Group + Amer Sports' combined global footprints, to achieve globalization in terms of market position, brand portfolio, value chain composition and governance structure.

Mutualism with consumers: Creating top-notch consumer values by Multi-brand strategy
By 2030, ANTA Group will build upon its “excellent operational capability for globalized multi-brand strategy” as its core competitiveness to create consumer value. The brands under ANTA Group will serve consumers with precise targeting to their respective markets, using three differentiated brand groups – Performance Sports, Fashion Sports and Outdoor Sports – to create three growth drivers. The ANTA Brand will continue to execute its 5-years development strategies of "Rooted in and Known for Performance Sport" and foster "Brand Transformation and Growth" and follow the "Lead to Win" Acceleration Plan in the coming 24 months, reinforcing its leading position among Chinese sportswear brands while accelerating its global expansion initiatives. FILA is positioned as a leading brand in high-end athletic fashion market; DESCENTE is positioned as a leading brand in high-end, high-quality professional sportswear market, while KOLON SPORT is positioned as a leading brand in the outdoor lifestyle market. By 2030, these three brands' respective performance in the China market will become global benchmarks. Brands under Amer Sports will strengthen developments in 3 major markets: China, North America and Europe, to achieve "Five EUR1 billion development plans".

By 2030, the Group will invest an aggregate of over RMB20 billion to support proprietary R&D and innovations, to integrate and consolidate the world’s leading innovation, design, technologies, academic research and supplier resources, upgrade its global technology innovation centers, and support the products that are "Created in China" to reach the international leading position; the Group will allocate more resources and employ consumer-oriented digitalization initiatives to build a digital platform that empowers consumer value creation and upstream and downstream partners inter-connections. The Group will also improve operational efficiency to better serve consumers, organizations, society and eco-system partners. By 2030, ANTA Group + Amer Group will strive for a leading market share worldwide.

Mutualism with eco-system partners: Collaborating with the industry chain, Supporting employees to thrive
ANTA Group will continue to enhance mutualistic relationship with both upstream and downstream partners over the next decade, to achieve progress in technological innovations, environmental sustainability, digitalization and corporate governance. By 2030, more than 3,000 partners and more than 300,000 employees are expected to join ANTA Group's industry chain to grow and develop. ANTA Group’s various brands will form partnerships with over 100 core retail channel partners to boost the retail market prosperity as well as retail channel digitization reform through multi-brand smart retail terminals and quality service experience, so as to maintain its industry leading position.

Employees are the most important partners on an enterprise’s expansion journey. On the occasion of the release of the new 10-year strategies, ANTA Group honored employees across all levels and functionalities who have made outstanding contributions to the Group’s development. By 2030, the Group will focus on promoting its core workplace culture of "being consumer-oriented, benchmarking with high standard, and setting senior management as role models", maintain industry leading occupational standard and working environment. The Group will establish an industry-leading, efficient and attractive salary system and invest more in the long-term employee incentive scheme, to promote mutual growth of employees and the Group.

By 2030, the Group will provide its employees with an extensive career platform, and optimize the globalized and tiered talent pool. Meanwhile, the Group will execute the "Young talent nurturing program" to hire over 100,000 college and university graduates and young talents to the Group. The Group targets to increase female executives (director grade and above) as a percentage of all executives to over 40% and offers employment opportunities to the disabled and the underprivileged.

Mutualism with the Environment: To Achieve Carbon Neutrality by 2050
As a practitioner of sustainable development, ANTA Group has published ESG reports for six consecutive years. The Group announced the establishment of the Sustainability Committee under the board of directors to promote the implementation of sustainable development. By 2030, the Group aims to uplift its ESG ratings by major rating agencies to an industry-leading level, and actively promote the Group's "1+3+5" strategy: to achieve ONE “Ultimate Goal” : Achieving carbon neutrality by 2050; THREE "Zero": Achieving zero-landfill of own production waste by 2030; zero use of virgin plastic in own operating facilities; zero carbon emissions from own operating facilities to minimize its operational activities’ impact on the environment, and FIVE "50%": Increase the proportion of sustainable products to 50% by 2030; replace 50% of the strategic partners’ energy consumption with renewable energy; use sustainable packaging in 50% of the products; replace 50% of fuel used for transportation in our own operating facilities with clean fuels; and use recyclable or recycled raw materials in 50% of the products. We also target to achieve two improvements at the same time: The Group plans to engage 3,000 upstream and downstream eco-system partners in the industry to improve their level of sustainability by 2030, and through the promotion of sustainable products, engage 300 million consumers to exert joint efforts in sustainable development initiatives.

Mutualism with the Community: Donation of RMB10 Billion
ANTA Group announced that the founder family intends to donate RMB10 billion in cash and shares to establish “Hemin Foundation”. The Group and the foundation are dedicated to public welfare projects in medical assistance, sports development, rural vitalization, and environmental protection, and have taken the following actions: Medical Assistance: The founder family (on behalf of Hemin Foundation) committed to donate RMB2 billion to exclusively fund the buildup of a national grade-A tertiary hospital in Jinjiang – the Shanghai Sixth Fujian Hemin Hospital. Sports Development: Fundraising for the "ANTA Athlete Protection and Development Plan". Rural Vitalization: By 2030, "ANTA Sturdy Growth Charity Project" will have cumulatively donated cash and equipment worth over RMB2 billion to help 30 million young people in underdeveloped areas to participate in healthy sports. Environmental Protection: increase investment, and work together with the World Wide Fund for Nature and other environmental protection organizations to protect endangered species and promote biodiversity. 

Furthermore, to celebrate the 30th anniversary of the Group, 1) considering that the Group has sufficient cash surplus and stable free cash flow, the Board of Directors of ANTA Group will convene a meeting to consider the declaration and payment of a special interim dividend of HK30 cents per ordinary share for the financial year ending 31 December 2021 to reward our shareholders. Regarding the date of the board meeting to consider the abovementioned proposals, declaration and payment of the special interim dividends, please refer to the relevant announcements issued by the company on the Hong Kong Stock Exchange in due course; 2) to recognize the contribution made by our employees, the Board of Directors of ANTA Group intends to grant awarded shares to certain existing employees of the Group. For the purpose of the potential grant of awarded shares, the Board intends to issue approximately 12 million new Shares. For details about the potential grant of awarded shares and the issuance of new shares, please refer to the relevant announcements issued by the company on the Hong Kong Stock Exchange in due course.

–End–

About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of branded sportswear including footwear, apparel and accessories to consumers. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports in 2019, a Finnish sportswear group that has internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic, Suunto, Wilson, etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.

IR website:    http://ir.anta.com
WeChat official account:    antatiyu_20070710

For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel:    (852) 2116 1660 
Fax:    (852) 2116 1590 
E-mail:    ir@anta.com.hk 

Citigate Dewe Rogerson
Linda Pui
Tel:    (852) 3103 0118
Email:    AntaSportsIR@citigatedewerogerson.com