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Vogue Business | DESCENTE China President Allan Le on Expanding the Frontiers of Premium Sports Retail

Original article: https://mp.weixin.qq.com/s/EdzbvcJUj589G0bPS_oTQw?scene=1

In an interview with Vogue Business, Allan Le, President of DESCENTE China, outlined the brand's city-level retail strategy, including a multi-format store network tailored to different consumer segments and sporting communities, alongside efforts to deepen long-term consumer relationships through professional sports, community engagement and product innovation. Le reaffirmed DESCENTE's commitment to its premium, professional positioning, supported by continued investment in core sports categories, athlete and event partnerships, and products designed around real sporting needs. 

For further insights, read the full interview in Chinese here.