ANTA Sports Announced Development Plan for The Next Three Years
Enhancing Synergy and Value Through Multi-Brand Strategy
(Hong Kong SAR, 17 October 2023) – ANTA Sports Products Limited (“ANTA Sports” or the “Company”; stock codes: 2020 (HKD counter) and 82020 (RMB counter)) hosted a global Investor Day event in Beijing today, with the theme of "Creating Synergy and Value through a Multi-Brand Strategy". During the event, the Company unveiled development plan for the next three years (2024-2026). Adhering to the development strategy of “Single-Focus, Multi-Brand, Globalization", ANTA Sports will focus on three key business segments, namely Performance Sports Group, Fashion Sports Group and Outdoor Sports Group to build three core competitive advantages: " Integrated Multi-Brand Management Capability", "Multi-Brand Retail Operations Capability" and "Global Resources Integration Capability". These competitive advantages will play a crucial role in achieving the strategic goal of leading in China market share by 2025 and have leading global market share by 2030. In the next three years, ANTA brand targets double-digit growth, FILA brand targets to achieve RMB 40 to 50 billion retail sales in mid-to-long-term, while DESCENTE and KOLON SPORT will strive to become the Company's third RMB 10 billion brand.
ANTA Sports has implemented “Single-focus, Multi-brand” development strategy since 2016. After seven years of refinement, ANTA Sports has created unique multi-brand synergistic value through distinctive multi-brand synergistic operations, and built the underlying pathway for future growth in the medium to long term. Focusing on differentiated brand positioning, the Group’s brands have made significant progress in building brand and product salience as well as enhancing consumer awareness. Each brand has formed a leading position in different niche segments, and its multi-brand model is fully matching the current development trend of market demand, covering full range of scenarios, demographics and tracks, and with risk resilience through cycles.
For more details of each brand’s strategy and growth plan, please refer to presentation files on below page:
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ANTA Group is a comprehensive multi-brand sportswear company specialising in the design, production and marketing of sportswear, accessories and another sports equipment. Founded in 1991, ANTA was publicly listed in Hong Kong in 2007. After more than 30 years of development, ANTA has become China's largest brand of sportswear. ANTA Group has continuously implemented the strategy of "Single-Focus, Multi-Brand and Globalization". Now it owns many domestic and international well-known brands such as ANTA, FILA, DESCENTE and KOLON SPORT, etc., fully meeting the diverse needs of consumers at different levels. ANTA Sports, together with other investors, set up an investor consortium to acquire Finland's Amer Sports in March 2019, and has been a global company since then.
ANTA first became an official partner of the COC in 2009 and has been a partner of the Chinese Olympic Committee for an impressive 16 years by 2024. Over the years, it has collaborated with the Chinese sports delegation in more than 30 major international sporting events and has provided competition equipment for 28 Chinese national teams.
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116 1660
Fax: (852) 2116 1590
Citigate Dewe Rogerson
Linda Pui / Jobie Cheung
Tel: (852) 3103 0118 / (852) 3103 0107