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Jiemian News | DESCENTE China Chairman Eric Ding on Professionalism and Long-Term Thinking as Keys to Staying Ahead

Original article: https://mp.weixin.qq.com/s/S5JRqYK0nBPbGuFKMvs_8A?scene=1

Eric Ding, Chairman of DESCENTE (China), told Jiemian News that the brand prioritizes precise, locally tailored retail expansion over simply increasing store numbers, with different store formats designed to serve complementary consumer needs and deliver a cohesive brand experience. Following retail sales surpassing RMB 10 billion, DESCENTE is focused on delivering healthy, sustainable long-term growth rather than pursuing a single numerical target. Ultimately, Ding believes sustained leadership depends on a long-term commitment to professionalism, continuous investment and serving consumers with a genuine passion for sports.

For further insights, read the full interview in Chinese here.