Press Releases

ANTA Sports Launches its First Innovation Technology Conference With Release of Revolutionary Technology and Leads Development Path for Chinese Sports Science

(29 September 2021 – Hong Kong) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020.HK) is pleased to announce that the Company launched its first Innovation Technology Conference days ago through a live webcast and AR virtual technology with the theme of "Innovative Move for the Future". The event not only demonstrated how ANTA is focused on the professional sportswear segment and continuously empowering it with innovative technology, but also showed the brand's determination to lead the Chinese sportswear sector, striving to establish an application platform with the latest technology to drive development in the industry.

Cai Zhiben, General Manager of ANTA Shoes Innovation Management Centre said, "ANTA develops its technological capability with the goal of brand professionalization. The word 'Move' in 'Innovative Move for the Future' means sports, which is made for athletes and evolving with them; 'Innovative' means the dual engines of technological innovation and design capability; while 'Future' refers to responding to demands in the big data era with innovation, making future facing and professional sports products for athletes and consumers in the new generation." 

ANTA Sports launched its new generation of midsole technology, "ANTA Nitrogen Technology" and its potential application at the event. ANTA Nitrogen Technology enabled products to be more “Resilient, Lightweight and Long-lasting”, providing professional runners and sports enthusiasts alike with a smooth running, as well as a high-bouncing, experience. The new generation of midsole technology creates the ultimate lightweight running experience. It is also the first nylon elastomer microcellular foaming technology. Under supercritical conditions, the superb elasticity in the midsole is created by using nitrogen as physical foaming agent, bringing a high rebound and cushioning function. In addition, the midsole's anti-deformation function has been further upgraded to give the shoe greater stability. 

New generation of midsole technology of “ANTA Nitrogen Technology”

ANTA also launched two new product series with the application of “ANTA Nitrogen Technology” at the event. The ANTA C202 GT Marathon racing shoe is made of supercritical foaming materials and a dual-density midsole designed to ensure the stability of the shoe's high-light rebound and cushioning. Also, the ergonomic 3D bionic foot-shaped carbon plate makes the shoe fit to the contours of the feet better as well as strengthening foot arch support.

ANTA C202 GT Marathon running shoe

For basketball products, ANTA has launched the bouncy, light and long-lasting KT signature shoes in the Klay Thompson 7th edition series. Taking advantage of brand-new “ANTA Nitrogen Technology”, these signature shoes use nitrogen supercritical physical foam material. The adjustments address players' actual needs and their moves in real games, with continuous application of the smart black absorption technology – Smart S.A.M, integrating the newly upgraded 3D FLOW system – continuing to strengthen shoe support and cushioning ability. 

KT signature shoes of Klay Thompson 7th edition series

 

Lydia Zhu, Vice President and Chief Marketing Officer of ANTA Sports said, "Looking ahead, ANTA will always be committed to serving consumers with professionalism and continue to integrate global technological R&D capabilities, innovation from human movement research, shoe design, material development, marketing and the supply chain. The new generation of midsole technology – ′ANTA Nitrogen Technology′ – is the first step. In the future, the core strategy of the ANTA brand will be rooted in and known for sporting performance, brand transformation and growth. In the upcoming 2022 Beijing Winter Olympics and Winter Paralympics, ANTA Nitrogen Technology and ANTA Hot Technology will be jointly used to help Chinese winter sports team achieve outstanding results in Beijing. We hope that the annual Innovation Technology Conference can lead the way in the sports apparel industry and serve as a platform for exploring the latest technology applications."

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About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of branded sportswear including footwear, apparel and accessories to consumers. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports in 2019, a Finnish sportswear group that has internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic, Suunto, Wilson, etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.

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For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel:    (852) 2116 1660 
Fax:    (852) 2116 1590 
E-mail:    ir@anta.com.hk 

Citigate Dewe Rogerson
Linda Pui
Tel:    (852) 3103 0118
Email:    AntaSportsIR@citigatedewerogerson.com