ANTA Sports Ranks in Best China Brands
Hong Kong, 8 September 2021 – ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020.HK) is pleased to announce that ANTA has been named as one of the "Best China Brands 2021" by Interbrand, the world's largest brand consultancy. According to the ranking, ANTA moved up four places to 20th compared to 2019, on the back of a 68% rise in its brand value to RMB21.778 billion. The Company was also the only Chinese sportswear brand to be shortlisted, which not only underscores the unrivaled strength of ANTA's brand equity and its competitive edge, but also reflects the public's strong recognition of ANTA and its products.
The "Best China Brands" ranking is published specifically for the China market by Interbrand, the world's largest brand consultancy. It is one of the most recognized brand equity value ranking charts in China. The chart has not only become a barometer of the brand equity development of various industries in China, but also serves as a key frame of reference for various brands which study their own brand equity development. The chart takes reference from financial data audited by independent third-parties, extensive consumer studies and market information, in shortlisting the 50 most valuable Chinese brands.
Mr. Ding Shizhong, Chairman and Chief Executive Officer of ANTA Sports, said, "Through our 'Single-focus, Multi-brand, Omni-channel' strategy, ANTA has been successfully fulfilling various consumer needs with our multi-brand portfolio, achieving a 'Consumer-centric' approach alongside 'High-quality Growth'. Based on the current situation, we see a vast market and huge potential in China's sportswear industry. Looking ahead, we aspire to perform accurate benchmarking, to meet consumer demands and experience, and continuously optimize efficiency, in order to 'Lead to Win' in the future."
About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of branded sportswear including footwear, apparel and accessories to consumers. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports in 2019, a Finnish sportswear group that has internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic, Suunto, Wilson, etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
IR website: http://ir.anta.com
WeChat official account: antatiyu_20070710
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116 1660
Fax: (852) 2116 1590
Citigate Dewe Rogerson
Tel: (852) 3103 0118