Brands of ANTA Sports Obtain Series of Achievements on Enhanced Awareness
ANTA Becomes Official Strategic Partner, Sports Equipment Sole Sponsor and Supplier of Chinese National Swimming Team FILA Endorses Renowned Actress Jiang Shuying to Present the Concept of "FILA Women"
Hong Kong, 2 June 2021 – ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020.HK) is pleased to announce that ANTA has entered into agreement with the Chinese National Swimming Team (National Swimming Team) to officially become its strategic partner, as well as sport equipment sole sponsor and supplier. ANTA will provide a series of professional sports equipment for the athletes of the National Swimming Team, supporting them to conquer the Olympic Games and achieve further outstanding results.
As a powerhouse in the Chinese Sports Delegation with high recognition, the National Swimming Team has a glorious history and tradition. Not only has it won many events in Asia, it has also achieved remarkable performances in numerous important global games, including the Olympic Games. The spirit of pursuing one's dream and striving for first place by the many generations of Chinese swimmers has inspired the nation and also seamlessly integrates with ANTA Sports' corporate spirit of "Keep Moving". The strategic partnership between ANTA Sports and the National Swimming Team demonstrats the efforts made by the group in actively promoting the Olympic and National spirit over the years. It also enhances the ANTA brand influence and value.
In addition, FILA has entered into an endorsement contract with renowned artist Jiang Shuying to interpret the concept of "FILA Women". Meanwhile, FILA launched the crossover series, FILA X MSGM Early Summer Tennis series with MSGM, accompanied with the slogan "You are my match point". The new series combined sports and fashion while creating an energetic style. The sophisticated and confident image of Jiang makes her a perfect match with FILA's elegant and intellectual brand characteristics.
Ding Shizhong, Chairman and CEO of ANTA Sports, said: "Our 'Single-focus, Multi-brand, Omni-channel' strategy is inseparable from the reputation enhancement of each sub-brand. I am pleased that ANTA becomes official strategic partnership with the National Swimming Team and we welcome Jiang Shuying to be a brand endorser of FILA. These achievements prove that our multi-brand deployment is moving towards a high-quality development, as well as satisfying different consumer needs. I believe our brands will continue to progress together with the national teams and respective brand endorsers to archive outstanding results."
About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of Hong Kong Stock Exchange in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of branded sportswear including footwear, apparel and accessories to consumers. Its "Single-Focus, Multi-Brand, Omni-Channel" strategy has been fully implemented in recent years. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports Corporation in 2019, a Finnish sportswear group that has internationally-recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic, Suunto, and Wilson. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
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For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116 1660
Fax: (852) 2116 1590
Citigate Dewe Rogerson
Linda Pui / Samuel Xiao
Tel: (852) 3103 0118/ (852) 3103 0128