Wang Yibo Officially becomes ANTA Brand’s Global Chief Brand Ambassador
Hong Kong, 30 April 2021 – ANTA Sports Products Limited ("ANTA Sports" or "the Company", stock code: 2020.HK) is pleased to announce that the well-known Chinese celebrity Wang Yibo has become ANTA brand's Global Chief Brand Ambassador. ANTA brand will work in tandem with Wang, a well-loved celebrity by Chinese youth, to bring Chinese sportsmanship and positive energy to more contemporary young people.
Wang Yibo in ANTA brand’s national flag licensed sportswear series for the Beijing 2022 Winter Olympics
Being a veteran sports lover, Wang is remarkable at skateboarding, street dancing and motorcycle racing. He has actively promoted the development of these three sports in China through his strong influence, and his pursuit of extreme sports along with his outstanding sportsmanship reflects his practical and determined personality.
His image perfectly aligns with the "Keep Moving" spirit of ANTA Sports, making him the best endorser of ANTA’s brand mission of integrating the sports spirit of "Going beyond oneself" into everyone's daily life. The collaboration will further boost the development of national sportswear brand in the market under the consumption trend from new generation, showcase the spirit of "Generation Z" to a wider audience and spread a positive vibe.
As the official partner of the Beijing 2022 Winter Olympics, ANTA brand is exclusively licensed to use the national flag on its products. As an ambassador for the promotion of winter sports, Wang Yibo has worn sportswear under the Winter Olympic licensed national flag series before officially endorsing ANTA brand. The T-shirt in the poster is the classic design under the Winter Olympic licensed national flag series.
ANTA brand is a global leading brand in the sportswear industry. Over the past 30 years, ANTA brand has provided Olympic outfit for 29 Chinese national teams, and cooperated with the Chinese Olympic Committee for eight consecutive years, becoming one of the brands with the longest period of cooperation.
For this collaboration, Wu Yonghua, Executive Director of ANTA Sports and the CEO of the Performance Sports Brand Group, said that, "Wang Yibo is an outstanding representative of China's Generation Z, showcasing a resilience and perseverance just like the top athletes. We are very happy to have Wang Yibo join the ANTA Sports’s family, and with Wang Yibo and other spokespersons of our brands, we hope to create and change the future together with the young generation of China."
About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of Hong Kong Stock Exchange in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of branded sportswear including footwear, apparel and accessories to the Chinese consumers. Its "Single-Focus, Multi-Brand, Omni-Channel" strategy has been fully implemented in recent years. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports Corporation in 2019, a Finnish sportswear group that has internationally-recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic, Suunto, and Wilson. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
IR website: http://ir.anta.com
WeChat official account: antatiyu_20070710
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116 1660
Fax: (852) 2116 1590
Citigate Dewe Rogerson
Linda Pui / Samuel Xiao
Tel: (852) 3103 0118/ (852) 3103 0128