ANTA Sports’ positive brand awareness recognized once again by Brand Finance and “Hurun Most Valuable China Brands 2020”
Hong Kong, 1 February 2021 – ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020.HK) is pleased to announce that the Company has been included in “Brand Finance’s Global 500 2021” list for two consecutive years. Moreover, the Company has also been included in the “Hurun Most Valuable China Brands 2020”, in recognition of its stable market performance and positive brand awareness.
Brand Finance rankings determine a brand’s value through quantifiable data such as the brand’s asset value, performance and company operating revenue, and is recognized globally as a professional and independent measure. Brand Finance, the organization behind the ranking, is a renowned independent brand valuation consultancy in the United Kingdom and is one of the five major international organizations that evaluate brand value. In 2020, ANTA Sports was listed on the “Brand Finance’s China 500 2020” and “Brand Finance Apparel 50 2020” rankings.
The “Hurun Most Valuable China Brands 2020” list, conducted by the Hurun Research Institute, is a well recognized ranking with 15 years of history behind it. In 2020, there were a total of 200 Chinese brands deemed as most valuable. ANTA Sports surpassed peers by ranking in 88th place with a brand value of RMB 21 billion, and was the most highly ranked apparel brand on the list. This accomplishment is a solid demonstration of the excellent brand value of ANTA Sports.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “ANTA Sports faced challenging market conditions over the last year. It was no easy task to win these two awards. In the midst of tough times and a difficult environment, ANTA Sports dared to make changes and take innovative action. We entered a new stage of transformation, launching several measures to enhance our brand value. For example, we accelerated our digitization and DTC (Direct-To-Customer) to more accurately grasp rapidly changing consumer trends and met consumer needs with a diverse range of technological products. By doing so, we maintained a deep connection between the brand and consumers at all times. The two awards we received are an affirmation of ANTA Sports’ hard work during the pandemic. They encourage us to continue to seize opportunities in market recovery during this post-pandemic era. Going forward, we will keep moving and continue to enhance our brand value to achieve even greater results.”
About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of Hong Kong Stock Exchange in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market in China with professional sporting products including footwear, apparel and accessories. Its “Single-Focus, Multi-Brand, Omni-Channel” strategy has been fully implemented in recent years, with a focus on China’s sportswear market. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, SPRANDI, KINGKOW, and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports Corporation in 2019, a Finnish sportswear group that has internationally-recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic, Suunto, and Wilson etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
IR website: http://ir.anta.com
WeChat official account: antatiyu_20070710
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
Citigate Dewe Rogerson
Linda Pui / Samuel Xiao
Tel: (852) 3103 0118 / (852) 3103 0128