ANTA Sports to Donate Additional RMB 600 Million in the Next Three Years to Upgrade its "ANTA Sturdy Growth Charity Project", Six Million Teenagers to Benefit
Hong Kong, 22 September 2020 – ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020.HK, and its subsidiaries, collectively known as the “Group”), is pleased to announce that it has joined hands with the China Youth Development Foundation and the ADream Foundation to host a launching ceremony for ANTA Sturdy Growth Charity Project 2.0 at the School of Lada Village of Butuo County, in the Liangshan Prefecture of Sichuan Province. ANTA Sports will donate an additional RMB 600 million in the next three years to continue work with the China Youth Development Foundation and the ADream Foundation in implementing the upgrading of the ANTA Sturdy Growth Charity Project to its 2.0 version. The project will conduct comprehensive improvements to sports charity and quality-oriented education, covering six million teenagers in less developed areas.
During the ceremony, ANTA Sports announced the set-up of the “Athlete Professional Committee of ANTA Sturdy Growth Charity Project” (“Athlete Professional Committee”). In addition, the Group invited renowned athletes, Zhang Hong and Zou Shiming, to be the members of the Athlete Professional Committee, as well as charity ambassadors of Sturdy Growth Charity Project. ANTA Sports expects to have more athletes joining the committee, to jointly develop sports education projects for teenagers in less developed areas to encourage them achieving their dreams through champion spirit of “Keep Moving”, to jointly promote further development of the “Sturdy Growth Charity Project” by facilitating the integration of sports and charity resources.
On July 10, 2017, ANTA Sports, China Youth Development Foundation and ADream Foundation jointly launched the "ANTA Sturdy Growth Charity Project" to provide practical and effective assistance to youth education. Up to now, the program has donated more than RMB 200 million to primary and secondary school students in less developed areas across the country, encompassing nearly 1 million young people in more than 3,000 schools in China, and 700 front-line physical education teachers have received training. The Group pledges to strengthen the development of public charitable affairs and develop the "Sturdy Growth Charity Project 2.0", which will position ANTA Equipment, ANTA Sports Classes, ANTA Dream Center, ANTA Stadium and ANTA Sports Camp within the main framework promoting the development of China's physical education initiatives.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “It is our consistent persistence to contribute to the growth of teenagers in less developed areas through sports charity projects. ANTAs’ “Sturdy Growth Charity Project” has been implemented for three years and we are delighted to witness many children in less developed areas gaining tangible benefits through this project and embracing the thrilling power brought by sports. We believe that through more collaborative efforts with all parties in society, we can encourage the dreams of teenagers in less developed areas through physical education, thereby changing the future of these areas.”
About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of Hong Kong Stock Exchange in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market in China with professional sporting products including footwear, apparel and accessories. Its “Single-Focus, Multi-Brand, Omni-Channel” strategy has been fully implemented in recent years, with a focus on China’s sportswear market. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, SPRANDI, KINGKOW, and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports Corporation in 2019, a Finnish sportswear group that has internationally-recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic, Suunto, Wilson and Precor etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
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ANTA Sports Products Limited
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Citigate Dewe Rogerson
Linda Pui / Samuel Xiao
Tel: (852) 3103 0118/ (852) 3103 0128