ANTA Joins Hands with Beijing Organizing Committee to Launch Licensed Collection of Beijing 2022 Winter Olympics National Flag-Themed Sportswear
(Hong Kong, 29 July 2020) ANTA Sports Products Limited (“ANTA Sports” or “the Company”, stock code: 2020) is pleased to announce today that it launch a licensed collection of national flag-themed sportswear for the Beijing 2022 Winter Olympics with the Beijing Organizing Committee for the 2022 Winter Olympic Games and Paralympic Winter Games (the “Beijing Winter Olympics Organising Committee”) on The Bund in Shanghai. The aim is to promote the Olympic spirit, inspire and enthuse people to learn, support and participate in the Winter Olympics, and encourage the general public to participate in a healthier lifestyle, in order to create a healthy, happy and beautiful life.
Since ANTA Sports has become the official sportswear partner of the Beijing 2022 Winter Olympic Games and Paralympic Winter Games, ANTA has been committed to providing professional sports equipment and services for winter sport athletes in China. With the Company’s strong resource integration and leading research and development capabilities, it will actively drive the rapid development of China’s winter sports industry. We will continue to cooperate with the Beijing Organizing Committee to launch more licensed collections that demonstrate the characteristics of modern China and promote the Olympic spirit.
ANTA Sports management, several senior officials of the Beijing Winter Olympics Organising Committee, as well as many athletes and artists attended the conference to observe the of the licensed Winter Olympics national flag-themed sportswear. The conference was conducted in the form of an online live webcast, allowing the audience to experience the appeal of the aforementioned sportswear. In addition, ANTA has teamed up with T-mall Super Brand Day and live streaming KOLs to bring consumers a brand-new “Show Now, Buy Now” experience.
Wu Yonghua, Executive Director of the Company and the CEO of the Performance Sports Brand Group said: “The Beijing Winter Olympics will be a major signature event for China. It is of great and far-reaching significance to paint a picture of the country, promote national development, and invigorate a sense of national spirit. As a native Chinese enterprise, ANTA is proud to have undertaken the design and development of the national flag-themed sportswear for the Beijing 2022 Winter Olympics. We hope that the launch of this sportswear can showcase China to the world, enhance people’s pride in the country, and achieve economic and social benefits. We sincerely hope that this series of products will allow licensed sportswear to enter every person’s life and become a symbol of confidence for Chinese people.”
Several senior officials of the BeijingWinter Olympics Organising Committee, ANTA Sports Management, as well as many athletes and artists attended the launch event
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About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of Hong Kong Stock Exchange in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market in China with professional sporting products including footwear, apparel and accessories. Its “Single-Focus, Multi-Brand, Omni-Channel” strategy has been fully implemented in recent years, with a focus on China’s sportswear market. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, SPRANDI, KINGKOW, and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports Corporation in 2019, a Finnish sportswear group that has internationally-recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic, Suunto, Wilson and Precor etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
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For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
Citigate Dewe Rogerson
Samuel Xiao / Jimmy Chan
Tel: (852) 3103 0118/ (852) 3103 0102