ANTA Sports Ranks Top 20 in “Brand Finance Apparel 50 2020”
21 April 2020, Hong Kong – ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020.HK, and its subsidiaries, collectively the “Group”), a leading sportswear company in China, is pleased to announce that the Company has been listed in the “Brand Finance Apparel 50 2020” for the fifth consecutive year . The list is published by Brand Finance, the world’s brand valuation and evaluation authority. Entering the Top 20 for the first time, ANTA Sports has been ranked 18th and is the only Chinese sportswear brand to be included on the list.
In addition to this, ANTA Sports has been included in this year’s “Brand Finance Global 500” ranking for the very first time. This reflected ANTA Sports’ solid development over the years and its leading position in the industry across several evaluation metrics, including the Brand Equity Index (BEI), top-of-mind awareness, consumer preference and purchase rate, among others.
Brand Finance, set up in 1996, is the world’s leading independent brand valuation and evaluation authority and one of the top five international brand value evaluation authorities. Its brand valuation rankings are published every year, in which statistical quantitative research is conducted on brand equity, brand performance, as well as the operating revenue of the business etc., in order to evaluate the value of the brands. Its professionalism and independence are widely recognized across the globe.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “We are pleased to see we were once again listed in the ‘Brand Finance Apparel 50’ ranking and was included in this year’s “Brand Finance Global 500” ranking for the very first time. These honors implied that ANTA Sports has shown improvements in its brand prospects, public awareness and brand influence etc., which were resulted from ANTA Group’s significant achievements by the implementation of its ‘Single-focus, Multi-brand, and Omni-channel’ strategy, , showcasing the strength of its brand to consumers around the world.”
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About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of Hong Kong Stock Exchange in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market in China with professional sporting products including footwear, apparel and accessories. Its “Single-Focus, Multi-Brand, Omni-Channel” strategy has been fully implemented in recent years, with a focus on China’s sportswear market. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, SPRANDI, KINGKOW, and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports Corporation in 2019, a Finnish sportswear group that has internationally-recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic, Suunto, Wilson and Precor etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
IR website: http://ir.anta.com
WeChat official account: antatiyu_20070710
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
Citigate Dewe Rogerson
Linda Pui / Samuel Xiao
Tel: (852) 3103 0118/ (852) 3103 0128