ANTA Sports Achieves Energizing Innovation Launching “Hydrogen Running Shoes” and Opening of “FLASHLITE Technology Laboratory”
With Launching of “Coca-Cola” Crossover for Sports Products, Demonstrating Stylish Trend
Hong Kong, 29 April 2019 – ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020.HK) is pleased to announce that the Company has just launched its brand-new ANTA Hydrogen Running Shoes. Through its advanced technological research and development (R&D), the weight of the shoes is significantly reduced, and the product received solid response with the highlight of “LITE/Light” in marketing promotion. Together with the new product launch, ANTA Sports set up and opened a brand experience store named “FLASHLITE Technology Laboratory” at Minsheng Art Museum in Beijing recently.
Based on FLASHLITE which developed by ANTA, the lightest product of the “Hydrogen Running Shoes” series weighs a mere 110 grams. The product is the first product of running shoes by ANTA Sports that has a lightweight selling point. Its unique materials enhance the rigidity and sturdiness of running shoes, offering a unique and light sports experience to professional runners and running enthusiasts. Moreover, ANTA “Hydrogen Running Shoes” passed 40,000 compression and deformation tests in the research and production process, proving the outstanding support and durability of the shoes. It is suitable to wear for different sports occasions, including training at the gym or jogging at the park.
In line with the launch of ANTA Hydrogen Running Shoes, ANTA Sports has carried out a series of unique marketing campaigns at the “FLASHLITE Technology Laboratory” brand experience store in Beijing, demonstrating the lightness of ANTA Hydrogen Running Shoes through paper-based arts and crafts, hydrogen balloons and other marketing methods, which have been admired by guests onsite.
In addition, to celebrate the 10th anniversary of ANTA Tmall's flagship store, ANTA Sports partnered with Coca-Cola to launch a number of collaborative products, including the Potent Shoes, FlashLite Running Shoes, Couple Shoes and many other related sportswear products. The shoes are printed with the classic Coca-Cola logo, featuring a trendy fashion style that is sure to evoke "happiness", just as Coca-Cola does. For apparel, ANTA has also launched products with the classic logo, intriguing weaving, colorful printing and pop art, as well as other travel products. The products will be sold at ANTA Tmall flagship store, which is welcomed by the market.
Ding Shizhong, Chairman and CEO of ANTA Sports, said, “We are excited and proud to launch ANTA Hydrogen Running Shoes and our crossover sportswear products with Coca-Cola. These two achievements are major breakthroughs in our running sports products and reflect our commitment of innovation. As China’s leading sportswear enterprise, ANTA Sports always rides on new technologies to develop new products. Therefore, we are utilizing the most out of our FLASHLITE technology for new product experiments and breakthroughs, laying a solid foundation for the launch of new products and also the upgrade of existing products in the future. We expect that FLASHLITE technology will introduce a lighter experience for runners. Furthermore, we expect the crossover with Coca-Cola will once again be a leading fashion trend. These latest business developments will empower our ‘Single-focus, Multi-brand’ strategy.”
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ANTA Hydrogen Running Shoes
“FLASHLITE Technology Laboratory”, the brand experience store for products with FLASHLITE technology
"Coke Style Shoes"
ANTA x Coca Cola sportswear
About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of Hong Kong Stock Exchange in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market in China with professional sporting products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, SPRANDI, KINGKOW, and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports Corporation in 2019, a Finnish sportswear group that has internationally-recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic, Suunto, Wilson and Precor etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
IR website: http://ir.anta.com
WeChat official account: antatiyu_20070710
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
Citigate Dewe Rogerson
Joe Pan / Samuel Xiao
Tel: (852) 3103 0110/ (852) 3103 0128