Signed World No.1 Women’s Tennis Player Jelena Jankovic as the First Female Endorsed Player for its Tennis Series
(Hong Kong, 18 January, 2009) ANTA Sports Products Limited ("ANTA Sports" or "the Company", stock code: 2020) is pleased to announce that it has signed an endorsement contract with Ms. Jelena Jankovic in Australia, the No.1 player in Women's Tennis Association ("WTA"). Jelena is the first endorsed tennis player for ANTA Sports.
Resplendent in a Chinese qi-pao at the signing ceremony, Jelena received the "Jelena Jankovic First Generation" advanced tennis shoes from ANTA Sports, marking the first ever cooperation between a Chinese sportswear brand and a world No.1 female tennis player.
ANTA Sports will work with top designers from the US and Japan to tailor-make a range of professional sportswear and apparel for Jelena. In addition, ANTA Sports will be launching a series of products including footwear, apparel and accessories named as "Jelena Jankovic series". Jelena will be wearing ANTA gear in the Australian Open, showcasing the endorsement of ANTA products by a world's top-class player and the enhancement of the international and professional image of ANTA brand.
Famous for her explosive forehands and powerful straight backhands, Jelena had a taste in No.1 for WTA on 11 August, 2008. With a record of 65 wins and 19 losses in the season of 2008, Jelena is the 18th WTA tennis player who ranked the first in women's single, and she has become world No. 1 women's tennis player since 6 October, 2008.
Mr Ding Shizhong, Chairman and CEO of ANTA Sports, said: "We are very pleased to be working with the world No.1 women's tennis player, Ms. Jelena Jankovic. Her tenacious performance on the court embodies our "Keep Moving" spirit, and brings our brand to another level. As tennis is becoming more popular in China, the cooperation will definitely promote our tennis sportswear series. We are confident that the partnership will lay a solid foundation for the success of our tennis products series."
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established extensive distribution network and nationwide retail outlets in China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sports leagues' sponsorships, placement of advertisements, interaction with consumers through internet and endorsement of elite athletes with the featured products to enhance product differentiation. For the past seven years, its footwear has been enjoying a leading position in China composite index on market shares.
For further information, please contact:
Hill & Knowlton Asia Limited
Tel: (852) 2894 6239 / 9652 9002
Tel: (852) 2894 6251 / 9050 5406