ANTA Sports Joined 24th China International Sporting Goods Show 2009
Showcased Latest Product Series, “Keep Moving” Spirit Forged Ahead
(Beijing, 30 April 2009) ANTA Sports Products Limited ("ANTA Sports" or "the Company", stock code: 2020) participated the 24th China International Sporting Goods Show 2009 held in Beijing from 23 April to 27 April 2009. The event showcased the tailor-made gears for our endorsed basketball player, Luis Scola, and various sponsored CBA teams since 2004. The latest product series in 2009 was also displayed. The event was well-received by various business leaders and representatives of distributors and the sports industry. Below please find the highlights of the event:
Photo 1: ANTA Sports paved the sizeable walls of its exhibition hall with near thousand pairs of basketball shoes.
Photo 2: Mr. Ding Shizhong, Chairman and CEO of ANTA Sports and Mr. Liu Peng, Minister of General Administration of Sport of China visited ANTA Sports’ exhibition hall together with other VIPs in support of ANTA Sports.
Photo 3: The VIPs were appealed by ANTA Sports’ latest product series. Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, introduced ANTA Sports’ latest basketball series to Mr. Wang Jun, Vice Minister of General Administration of Sport of China.
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established extensive distribution network and nationwide retail outlets in China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sports leagues' sponsorships, placement of advertisements, interaction with consumers through internet and endorsement of elite athletes with the featured products to enhance product differentiation. For the past eight years, its footwear has been enjoying a leading position in China composite index on market shares.
For further information, please contact:
ANTA Sports Products Limited
Hill & Knowlton Asia Limited
Tel: (852) 2894 6239 / 9652 9002
Tel: (852) 2894 6251 / 9050 5406