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ANTA Sports 2010 Q1 Trade Fair Order Book Recorded Continuous Growth

ANTA Forged Perfect Gear for Champions COC Products Met with Phenomenal Response

(Hong Kong, 7 September 2009) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce the orders (Sports Lifestyle and Kids sportswear series excluded) placed in its 2010 Q1 Trade Fair last month rose approximately 18% in value year-on-year. The latest result, while showing a stable product mix, is also in line with management's expectations and the business development strategy of the Company.

Focusing on the theme, "Champion Gears · Made by ANTA", the event showcased ANTA Sports' determination to forge the perfect sportswear for the Chinese Olympic Committee ("COC") and China Sports Delegation in 11 influential international competitions. The four-year strategic cooperation not only serves to elevate ANTA's brand equity but also boosts the confidence of our distributors and franchisees. To coincide with the upcoming East Asian Games and Winter Olympic Games, the Company has launched its COC sportswear series, which has been met with tremendous response.

Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said: "We are pleased with the growth in order value in the 2010 Q1 Trade Fair as it has laid a strong foundation for our business in the year ahead. The phenomenal market reception of our COC products has once again demonstrated the effectiveness of our product diversification strategy. Leveraging our extensive sports sponsorship resources, and through our strategic relationship with the COC and an efficient distribution network, ANTA Sports will endeavor to continue to deliver healthy business growth while enhancing our competitiveness in the long run."

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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established extensive distribution network and nationwide retail outlets in China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sports leagues' sponsorships, placement of advertisements, interaction with consumers through internet and endorsement of elite athletes with the featured products to enhance product differentiation. For the past eight years, its footwear has been enjoying a leading position in China composite index on market shares.

For further information, please contact:
ANTA Sports Products Limited

Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
E-mail: ir@anta.com / ir@anta.com.hk

Hill & Knowlton Asia Limited
Gary Li / Carol Mak
Tel: (852) 2894-6239 / (852) 2894-6283
E-mail: gary.li@hillandknowlton.com.hk / carol.mak@hillandknowlton.com.hk