ANTA Sports Shared the Joy of National Day Celebration, Olympic Heroes joined the Parade in ANTA's Outfits
(4 October 2009, Beijing) ANTA Sports Products Limited ("ANTA Sports" or the "Group", stock code: 2020) was honored to take part in the celebration of the 60th anniversary of the founding of the People's Republic of China on October 1. The celebration parade on Thursday showcased the brilliant accomplishments over the past six decades. During the parade, renowned Olympic champions including Liu Xiang, Li Ning, Xu Haifeng, Xiong Ni and other outstanding athletes outfitted in ANTA sportswear appeared in the "Achievements in Sports" festooned vehicle amid the cheers of citizens.
ANTA Sports was pleased to participate in the grandiose parade. With the aim to showcase the best of the best in this important occasion, the Company's designers and management have been dedicated double efforts to outfit those gold medalists and prominent athletes by a domestic brand representing the country. Through nationwide and international live broadcast, audiences around the world witnessed the remarkable history in the country's sports development. ANTA Sports' participation in the parade is a recognition of the Group’s efforts in promoting China's sports development and the management believes such efforts will continue.
As the strategic partner of the Chinese Olympic Committee ("COC"), ANTA Sports will sponsor sportswear for the Chinese Sports Delegation ("CSD") to participate in 11 influential international competitions from 2009 to 2012, including the Guangzhou 2010 Asian Games, the Vancouver 2010 Olympic Winter Games, and the London 2012 Olympic Games. In the coming years, ANTA Sports will join hands with the COC in organizing various marketing activities to promote the Olympic spirit and drive sports development in China.
Olympic heroes including Liu Xiang, Li Ning, Xu Haifeng and Xiong Ni proudly appeared in the float amid the cheers of citizens
"Achievements in Sports" festooned vehicle showcased the achievements and development of sports in past 60 years.
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established an extensive distribution network and nation-wide retail outlets throughout China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sponsorship of sports leagues, placement of advertisements, online interaction with consumers and endorsement of elite athletes with featured products in order to enhance product differentiation. For the past eight years, its footwear has been enjoying a leading position in China composite index on market shares.