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Love China, Love Sports “2009 ANTA CCTV Sports Personality” Launched in Jinan

(Hong Kong, 26 October 2009) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce today the selection process for this year’s “ANTA CCTV Sports Personality” has been officially kicked off in Jinan, Shandong. Officials from National Sports Bureau, CCTV and other eminent guests have gathered for the ceremony, kicking off the three month’s long selection process. Ms. Yang Yang, who won China’s first Winter Olympics gold medal in the short track speed skating event in 2002, has been named Ambassador of this year’s event. She will also be one of the judges this year, adding to the authority and prestige of the event.

Regarded as the “Sports Oscar in China”, the event will present awards only to the very best of China sports after a rigorous selection process involving three stages: selection, nomination and assessment. The panel of judges will at the end confer the coveted title on outstanding sportsperson in 2009. An award ceremony will be held in January in Beijing, in honour of the outstanding athletes who have made profound contributions to the development of sports in China.

The theme of this year’s event is “Love China, Love Sports”, complemented by the slogan “Foundation, Breakthrough, Embarkment” to highlight China’s sporting achievements on the international stage. Mr. Zhang Tao, Vice President of ANTA Sports, says: “Sports Personality is held in recognition of our best athletes and to reaffirm the spirit of sports. ANTA Sports has been a key supporter of the event, as part of its commitment to help develop sports in China and let every heart beat proudly for what our country has achieved.”

In keeping with its “Keep Moving” motto, ANTA Sports has been a title sponsor of Sports Personality for three consecutive years since 2006, as part of its drive to promote sports and its spirit in China. 

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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established an extensive distribution network and nation-wide retail outlets throughout China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sponsorship of sports leagues, placement of advertisements, online interaction with consumers and endorsement of elite athletes with featured products in order to enhance product differentiation. For the past eight years, ANTA’s footwear has been held a leading position in the composite index on market shares in China.

For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel:(852) 2116-1660
Fax:(852) 2116-1590
E-mail: ir@anta.com  

Hill & Knowlton Asia Limited
Carol Mak / Agnes Suen
Tel: (852) 2894-6283 / 2894-6251
Mobile: (852) 6126-5261 / 9050 5406
E-mail: carol.mak@hillandknowlton.com.hk / agnes.suen@hillandknowlton.com.hk