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ANTA Sports Ranked 21st on Forbes 2010 Most Valuable China Brands

(Hong Kong, 12 July 2010) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that for the first time the Company was ever listed on Forbes' "2010 China's Most Valuable Brands Top 50" list and ranked 21st.
 
On 6 July, Forbes China partnered with Interbrand, a global brand consulting company, announced the "2010 China Most Valuable Brands" in Beijing, identifying enterprises with promising long term competitiveness. The list analyzed Chinese public companies' financial performance, brand influence and brand assets, in order to recognize companies with the highest brand values.
 
The Committee considers that ANTA Sports has successfully established its own brand value and enhanced its product and brand differentiation through a market strategy that focuses on sports marketing. Moreover, ANTA Sports is familiar with China’s consumer market and responsive to market changes. For years ANTA Sports has enhanced its leading position in the mass market through sponsorship of sports leagues and endorsement of elite athletes. In 2009, ANTA Sports became the strategic partner of the Chinese Olympic Committee, providing outfits to the China Sports Delegation in major international competitions including the 2010 Winter Olympics. In addition, the Company sponsored five national water sports teams and endorsed the world's leading tennis players Jelena Jankovic and Zheng Jie.
 
Commenting on the ranking, Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, "We are honored to be included in the Forbes' list of most valuable China brands together with other prestige brands, and ranked 21st. This is an endorsement of our marketing and brand building efforts. With ample sponsorship experience and resources, ANTA Sports successfully develops to a professional and performance-based sportswear brand in consumers' mind. Going forward, we will continue to promote the "Keep Moving" spirit and provide the best and performance-based sportswear for Chinese athletes and consumers."
 
Forbes 2010 China Most Valuable Brands (from Forbes China)
1 China Mobile 16 Luzhou Laojiao
2 China Life 17 Baidu
3 China Construction Bank 18 Citic Securities
4 ICBC 19 Li Ning
5 Bank of China 20 Dongfeng Motor
6 Ping An 21 ANTA
7 China Merchants Bank 22 Citic Bank
8 Tencent 23 Zhang Yu
9 Moutai 24 Mingsheng Bank
10 Pacific Insurance 25 Industrial Bank
11 Bank of Communications 26 Gree
12 Lenovo 27 Alibaba
13 Wuliangye 28 Mengniu
14 Tsingtao Beer 29 China Merchants Securities
15 SPD Bank 30 Yunnan Baiyao
 
 
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessory. The Group has established an extensive distribution network and nationwide retail outlets in China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sports leagues' sponsorships, placement of advertisements, interaction with consumers through the internet and endorsement of elite athletes with the featured products to enhance product and brand differentiation. For the past nine years, its footwear has been enjoying a leading position in China composed index on market shares.
 
For further information, please contact:
ANTA Sports Products Limited

Investors Relations Department
Tel:         (852) 2116 1660
Fax:         (852) 2116 1590
E-mail:     ir@anta.com / ir@anta.com.hk
 
Hill & Knowlton Asia Limited
Gary Li   
Tel:         (852) 2894 6239 / 9652 9002
E-mail:     gary.li@hillandknowlton.com.hk
 
Carol Mak
Tel:        (852) 2894 6283 / 6126 5261
E-mail:     carol.mak @hillandknowlton.com.hk