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ANTA Sports Signs One of the NBA's Highest-paid Superstars Kevin Garnett as the Most Powerful Endorsed Player in China

Top-tier endorsement adds to ANTA's full range of the strongest basketball sponsorship resources portfolio unmatched in China

(1 August 2010 – Hong Kong) -- ANTA Sports Products Limited ("ANTA Sports" or "the Company", stock code: 2020), a leading branded sportswear enterprises in China is pleased to announce that it signed NBA superstar Mr. Kevin Garnett as its second endorsed NBA player following Luis Scola in Beijing today. Kevin Garnett's list of sporting achievements includes the title of NBA Champion, NBA Most Valuable Player of both regular-season and All-Star Game as well as NBA Defensive Player of the Year. Kevin Garnett will kick off his China tour to Beijing, Xiamen and Shanghai where he will take part in a series of basketball events to mark the highest-paid NBA's greatest power forward joining the family of ANTA Sports. The theme of the tour is "For Basketball ‧ Choose China".
 
Kevin Garnett is passionate about basketball. With innateness and hard work, he was able to join NBA when he was in high school, making him one of the youngest players ever to have played in the NBA. At around seven feet tall, Kevin Garnett is one of the most outstanding all rounded players. His amazing bounding, flexibility and dynamic performance on court makes him one of the most feared players for opponents whether he is in the role of offence or defence. His excellent performance includes 4-time NBA regular-season leader of rebounds per game and he is the only player in NBA history who averaged over 20 points and 10 rebounds per game for consecutive nine seasons (please see appendix 1 for more details). With his determination, he has always dreamed of winning the NBA Championship, a dream that finally came true with his team Boston Celtics. His motto "Blood, Tears and Sweat" fits nicely with ANTA Sports' motto of "Keep Moving".
 
To enhance the brand image of ANTA, the Company will pull together the best R&D resources to tailor the designated basketball shoes for Kevin Garnett that offer maximum performance, comfort and protection. In the upcoming NBA season Garnett will be competing in that pair of ANTA's basketball shoes impressively. In a gesture to thank the fans of Kevin Garnett for their support, ANTA Sports will launch a new "KG" basketball sportswear series, which carries a smart logo that reflects the unique characters of the series (please see appendix 2 for more details).
 
Mr Ding Shizhong, Chairman and Chief Executive Officer of ANTA Sports, said, "I would like to offer my warmest welcome to Kevin Garnett for his joining ANTA Sports as an endorsed player. Kevin Garnett has been successfully voted 11 times to be game starter for the forward position in NBA All-Star Game. This is a strong proof of his enormous popularity in both the United States and China. Leveraging Kevin Garnett's worldwide popularity and influence in the sport, and with our extensive basketball resources and nationwide integrated marketing strategy, the joining of Kevin Garnett will no doubt help support the sustainability of basketball industry in China, enhance our brand image, and bolster our leadership and competitiveness in the basketball market."
 
There are 300 million basketball enthusiasts and participants in China. That is why ANTA Sports has always made the sport one of its key priority for development. Since 2004 ANTA Sports has been the exclusive sponsor of sportswear and equipment for the Chinese Basketball Association ("CBA"). The Company has a number of up-and-coming endorsed players in the CBA. It also has major sponsorship resources with high popularity such as the Chinese University Basketball Association ("CUBA") and the TV programme "HOOPARK". With Kevin Garnett joining Luis Scola as our endorsed NBA players, ANTA Sports now has assembled the strongest portfolio of sponsorship and endorsement resources that include top-tier basketball leagues and endorsed players, which favours the sustainability of ANTA Sports' development in long term.

Photo 1: Mr James Zheng, Executive Vice President of ANTA Sports, and Kevin Garnett signed on the tailor-made sportswear. 

 Photo 2: Kevin Garnett was interviewed by the media.
 
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Appendix 1: Kevin Garnett's Biography
 
Personal Information Major Achievements
Nationality:
Date of Birth:
Height: meters
Weight:
Nicknames:
Position:
Years of Profession:
Previous Team:
Current Team:
Outfit Number:

 

USA
19 May 1976
6'11 inch / 2.11 m
252 pounds / 113.9 KG
KG, Da kid, The Big Ticket
Power Forward
15
Minnesota Timberwolves
Boston Celtics
No. 21 in Minnesota Timberwolves
No. 5 in Boston Celtics
No. 10 in National Team
2007-2008 Season: NBA Champion
2007-2008 Season: NBA Defensive Player of the Year
2003-2004 Season: NBA Most Valuable Player
2002-2003 Season: NBA Most Valuable Player of All-Star Game
2000: Sydney 2000 Olympic Games Men's Basketball Gold Medalist
 
Appendix 2: Logo of Kevin Garnett's "KG" Sportswear Series
 

 
ANTA Sports has specially designed a representative logo for Kevin Garnett himself and his sportswear series, "KG", which will be launched to the market later this year. The "KG" logo is a combination of his initials, "K" and "G", filling in green and black respectively. It is because black is the most favourite colour of Kevin Garnett while green is the themed colour of his team's jersey. Moreover, the letter "K" represents a person who attempts a field goal and the "K" is surrounded by the letter "G" which symbolises a basketball court. The logo fully demonstrates Kevin Garnett's enthusiasm and persistency for basketball and emphasises his strong spirit in pursuit of better performance on basketball court.
 
About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established an extensive distribution network and nation-wide retail outlets throughout China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sponsorship of sports leagues, placement of advertisements, online interaction with consumers and endorsement of elite athletes with featured products in order to enhance brand and product differentiation. For the past nine years, ANTA's footwear has been enjoying a leading position in the composite index on market shares in China.
 
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel:        (852) 2116 1660
Fax:        (852) 2116 1590
E-mail:    ir@anta.com / ir@anta.com.hk
 
Hill & Knowlton Asia Limited
Gary Li
Tel:        (852) 2894 6239 / 9652 9002
E-mail:    gary.li@hillandknowlton.com.hk
 
Carol Mak
Tel:        (852) 2894 6283 / 6126 5261
E-mail    carol.mak@hillandknowlton.com.hk