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ANTA Sports 2011 Q2 Trade Fair Achieves 21% Order Growth, Maintains Sustainable Growth Momentum

Launching more diversified performance-based products to enhance product differentiation

(Hong Kong, 8 November 2010) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce the satisfactory order growth has achieved in the 2011 Q2 Trade Fair held in mid-October. Orders placed at the fair were up 21% by value compared with the previous year, in line with the management expectation. As a result of optimisation in product quality and design, the average selling price ("ASP") of sports shoes and apparel recorded high single-digit growth. The mix of footwear, apparel and accessories was similar to last year's. The satisfactory growth in both order value and ASP is proof that the Company's efforts in raising brand value and better network management have paid off, as distributors and franchisees are showing strong confidence in the ANTA brand and in its quality products. This is also in line with the Company's strategy of achieving sustainable growth whilst ensuring a healthy distribution network expansion.
The Company has continued to enhance its product offering using better materials and technology. One of such products is the recently launched half-sole and heel as well as  full-sole A-Jelly sports shoes which further enhance the comfortableness and protection. The performance based products also emphasised the use of colors and stylish elements, in which the products appeared to be more fashionable and trendy. These have strengthened our product differentiation in the market. Meanwhile, the Company continues to broaden the Chinese Olympic Committee ("COC") licensed product series in alignment with its promotion activities leading up to the London Olympics in 2012. The new “KG” series, named after NBA superstar Kevin Garnett, has received good response from distributors and franchisees. It helps further consolidate the Company's leadership in the basketball market.
Chairman and CEO of ANTA Sports, Mr. Ding Shizhong, said, "The steady growth in both order book value and ASP was driven by ANTA's strong brand, an optimal product mix, as well as the adoption of quality materials and cutting-edge technology. These will enhance the diversity and differentiation of ANTA's products and sustain our competitive strength in the mass sportswear market. We will continue to strive to achieve sustainable and healthy business growth while enhancing brand loyalty and reputation in the long run."
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established an extensive distribution network and nation-wide retail outlets throughout China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sponsorship of sports leagues, placement of advertisements, online interaction with consumers and endorsement of elite athletes with featured products in order to enhance brand and product differentiation. For the past nine years, ANTA's footwear has been enjoying a leading position in the composite index on market shares in China.
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel:        (852) 2116-1660
Fax:        (852) 2116-1590
E-mail: /
Hill & Knowlton Asia Limited
Carol Mak / Daphne Ho
Tel:        (852) 2894-6283 / (852) 2894-6320
Mobile:    (852) 6126-5261 / (852) 6532-2497
E-mail: /