ANTA Sports Unveils Designated "KG" Sportswear Series
ANTA's Shanghai outlet draws crowds of enthusiastic basketball fans for limited edition "KG" series box set
(Hong Kong, 21 October 2010) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020) kicked off the sales promotion event of ANTA's limited edition "KG" series box set at Sports City in Grand Gateway, Shanghai. The event was to celebrate the official launch of ANTA's designated "KG" sportswear series for NBA superstar Kevin Garnett, the Company's endorsed basketball player, which has been launched along with impressive featured TVC and POP in mid-December. The pair of "KG" basketball shoes worn by Garnett in his first game during the current NBA season was also displayed in the event, which drew crowds of Kevin Garnett's fans who clamoured to get a glimpse of the shoes that are specially designed by ANTA for their idol. Only 15 of them were lucky enough to win the pass (after several rounds of games and lucky draws) to purchase the ANTA's limited edition "KG" series box set.
The Company adheres to the concept of simplicity in Kevin Garnett's first pair of ANTA designated shoes design. Garnett's shoes are designed for home and away matches respectively, one in white and the other in black. The green colour also makes the shoes stand out in the court. The pattern of the shoes sole resembles that of the wooden floor of Boston Celtic's home court. The word "Garnett" and Garnett's team jersey number "5" have been printed on the shoes to show the exclusivity of the shoes. Using different forms of "A-Jelly" technology in different parts of the "KG" basketball shoes sole, the Company has further enhanced their shock resistance, offering better protection to the athlete. The Velcro tape design in the shoes will also help enhance the athlete's performance.
Photo 1: The ANTA's limited edition "KG" series box set, with items such as Garnett's autographed postcard, "KG" basketball shoes and jersey, notepad and water bottle.
Photo 2: 15 lucky basketball fans won passes to purchase the ANTA's limited edition "KG" series box set.
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established an extensive distribution network and nation-wide retail outlets throughout China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sponsorship of sports leagues, placement of advertisements, online interaction with consumers and endorsement of elite athletes with featured products in order to enhance brand and product differentiation. For the past nine years, ANTA's footwear has been enjoying a leading position in the composite index on market shares in China.
ANTA Sports Products Limited
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