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ANTA Sports 2011 Q3 Trade Fair Achieved 20% Growth in Orders

Diversify Product Offerings to Expand Market Shares Products with Fashion and Trendy Elements Well-Received by Consumers

(Hong Kong, 21 February 2011) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that its 2011 Q3 Trade Fair, held in January, achieved a 20% growth in orders by value from the previous year. Average Selling Price of footwear and apparel recorded a double-digit growth. The order book growth of trade fair is in line with management expectation. The satisfactory performance shows distributors and franchisees are optimistic about our products and the prospects of the sportswear industry. It also indicates the increased market recognition and desirability on ANTA.
 
The Company's ongoing strategic partnership with the Chinese Olympic Committee ("COC") continues to enhance the ANTA brand and its desirability. In order to support the Chinese Sports Delegation's prepare for the 2012 London Olympics, ANTA Sports spares no effort to further optimise the COC licensed products and will roll out corresponding marketing campaigns. The Company is also ready to improve the application of A-Jelly and other core technologies in the products with enhanced functionalities. Our advanced products will not only help the performance of the elite athletes, the related marketing initiatives can also educate the public on the importance of choosing the performance-based sportswear products that offer protection and meet their needs.
 
At the same time, ANTA Sports is keen to offer more diversified products to meet the demands of the mass market. In this quarter, we have accelerated the roll out of women sports product series to attract more female customers, and expanded our basketball product offerings to mark the joining of NBA Super Star Kevin Garnett as our endorsed player of the ANTA family. All these products were greeted with overwhelming response in the 2011 Q3 Trade Fair.
 
Chairman and CEO of ANTA Sports, Mr. Ding Shizhong, said, "We are very pleased to see the conclusion of yet another successful ANTA Trade Fair which has achieved order book growth and order mix in line with management expectation. Looking forward, and in the spirit of our "Keep Moving" motto, ANTA Sports will continue to leverage our highly efficient supply chain and operation to seek healthy growth. We are determined to further enhance our competitive edges in the mass market, thus creating greater value for our shareholders in the long run."
 
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past nine years, its footwear has been enjoying a leading position in China's composed index on market shares.
 
For further information, please contact:
ANTA Sports Products Limited

Investor Relations Department
Tel:        (852) 2116-1660
Fax:        (852) 2116-1590
E-mail:    ir@anta.com / ir@anta.com.hk
 
Hill & Knowlton Asia Limited
Carol Mak / Kevin Law
Tel:        (852) 2894-6283 / (852) 2894-6219
E-mail:    anta@hillandknowlton.com.hk