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Anta Sports Unveils Brand New Look in Support of the CBA All-star Game

Players to Compete in Eye-catching Jerseys and Shoes Inspired by the Elements Water & Fire

(Hong Kong, 3 March 2010) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020), a leading branded sportswear enterprise in China, is pleased to debut a brand new series of tailor-made CBA basketball shoes and jerseys in time for the 2010-11 CBA All-star Game. The All-star gear was unveiled to the media on 1 March in Beijing, and conceptualises the formidable forces of water and fire for Teams South and North, respectively, so as to appropriately reflect the dash, pizzazz and fireworks that the All-star North-South match up will provide CBA fans everywhere on 20 March.
 
As the Sole Equipment and Sportswear Sponsor for the CBA, ANTA Sports is dedicated to providing all CBA athletes with basketball gear that is both eye-catching and functional to the highest professional level, which not only boosts CBA players' performance but also helps raise the standard of basketball nationwide. The new CBA All-star basketball shoes, in particular, implement low-cut designs that significantly enhance foot protection, and as a result have been very well-received and widely lauded by CBA players. The shoes also optimise the application of ANTA Sports’ shock-absorbent A-Jelly technology to offer players maximum comfort and protection.
 
Moreover, in a pioneering move to directly link on-court CBA All-Star Game action with charity, ANTA Sports has decided to lend a helping hand to the China Youth Development Foundation ("CYDF") and donate charity fund supporting the nation’s development. Specifically, the Company is going to donate RMB 3,000, RMB 3,000 and RMB 10,000 for every three-point shot, slam dunk and half-court shot, respectively. The All-star roster whose on-court heroics raise the largest amount of money for the CYDF will also be recognised as the MCP (Most Charitable Player) and receive the trophy from ANTA Sports.

Photo 1 - The grand unveiling of ANTA Sport's 2010-11 CBA All-star basketball shoes and jerseys in Beijing.

Photo 2 - ANTA Sports’ new series of CBA All-star basketball shoes beautifully reflect the element that best identifies their particular region. The Team North shoe, left, builds on the idea of fire to represent northern China’s fertile and ore-rich landscape. Meanwhile, the Team South shoe, right, uses water as a foundation to represent all that southern China has gained from its vast river and ocean networks.

Photo 3 - Similar to the shoes, ANTA Sports’ new All-star jerseys have been tastefully designed with the elements fire and water in mind. In this endeavour, the Team North jersey, left, makes use of gold, black and red as its primary colours while those of the Team South jersey, right, are blue and white, but both perfectly promote the ideal of winning with class.
 
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past nine years, its footwear has been enjoying a leading position in China’s composed index on market shares.
 
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel:  (852) 2116-1660
Fax:  (852) 2116-1590
E-mail: ir@anta.com / ir@anta.com.hk
 
Hill & Knowlton Asia Limited
Carol Mak / Kevin Law
Tel:  (852) 2894-6283 / (852) 2894-6219
E-mail: anta@hillandknowlton.com.hk