Press Releases

Download PDF Version

ANTA Sports Trade Fair in Third Quarter of 2012 Tackle Changes in the Market and Industry and Adopt Prudent Approach in Approving and Processing Orders

Strive to Maintain Healthy and Sustainable Growth with Strengthened Brand Equity and Product Quality

(Hong Kong, 20 February 2012) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading branded sportswear enterprise in China, announced that in view of the uncertain factors, including the recent moderation of China’s economic growth and consumption, rising retail operational costs, as well as industry competition intensified by excessive inventory and irrational discounts, the Company continues to adopt a prudent approach in approving and processing orders placed by distributors and franchisees at our 2012 Q3 (“during the period”) trade fair, as well as a more flexible arrangement for replenishing orders so as to ensure the efficiency of its distribution channels. During the period, the order value (at wholesale value) is expected to decrease by high single digit, on a year-on-year basis.
Product innovation and differentiation are key strengths to support ANTA Sports’ sustainable growth. Therefore, the Company is committed to further optimising our product value and product mix. The orders approved and contracted at this trade fair mainly focused on the best-selling product lines that feature its advanced technology and differentiated designs, which further reinforce the value-for-money principle of ANTA Sports in the mass market. Riding on the London Olympics in 2012, the trade fair is themed “Honour in London”. ANTA Sports will launch a series of Olympics-related marketing campaigns and enrich the Chinese Olympic Committee (“COC”) licensed product series, so as to strengthen the connection between ANTA Sports and the COC.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “In view of the possible slowdown of China’s economic growth and the ever keen competition in the sportswear industry, the market outlook for this year remains uncertain. However, ANTA Sports has upheld our long-term development strategy as well as our solid business foundation. We will focus on enhancing our brand equity and optimising the product mix, so as to enhance our competitiveness and differentiation in order to capture opportunities that will arise in these times of market consolidation. Meanwhile, we will leverage our competitive advantages to strive towards outstanding performance and creating greater shareholder value and returns.”
 - End -
About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has an established an extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past ten years, its footwear has been enjoying a leading position in China’s composed index on market share.
For further information, please contact:
ANTA Sports Products Limited

Investor Relations Department
Tel:        (852) 2116-1660
Fax:       (852) 2116-1590
E-mail: /
Hill+Knowlton Strategies Asia
Gary Li / Linda Pui
Tel:        (852) 2894-6239 / (852) 2894-6378