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CBA Champions Attend Successful Launch of Basketball Marketing Campaign at ANTA Flagship Store

Demonstrating ANTA Sports’ Integrated Marketing Strategy, Fostering Leadership in the Mass Market Basketball Segment

(Hong Kong, 10 April 2012) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that the Chinese Basketball Association (“CBA”) 2011-2012 Finals has ended with great fanfare, and that the new champion, the Beijing team, attended the unveiling ceremony of the “CBA Championship MVP Golden Basketball Shoe Trophy” at ANTA flagship store in Beijing. The players of the Beijing team also interacted with basketball lovers at the event.
 
Chairman and CEO of ANTA Sports Mr. Ding Shizhong said, “Our cooperation with the CBA, one of the most influential basketball leagues in China, has entered its eighth year, and has helped to foster ANTA Sports’ leadership in the mass market basketball segment. This year’s extraordinarily exciting finals, featuring the Beijing team winning the championship against the Guangdong team that won the title in the last four years, has greatly raised the public attention on the CBA. After the CBA Finals, we invited the new champion to participate in our event at ANTA flagship store in Beijing and to meet basketball fans. The specially designed T-shirt for the CBA championship is on display and available for sale at the store. The well-rounded marketing campaign ties our basketball sponsorship resources with in-store promotion and featured products, which fully demonstrates ANTA Sports’ integrated marketing strategy. We believe it will arouse more attention and will raise awareness among the public and consumers, and will help bring us closer to basketball lovers.”

Photo 1: All members of the Beijing team celebrated their victory at the CBA Champion Award Ceremony while wearing ANTA’s specially designed T-shirt.

Photo 2: The new champion, the Beijing team, attended the unveiling ceremony of the “CBA Championship MVP Golden Basketball Shoe Trophy” at ANTA flagship store in Beijing and interacted with basketball lovers at the event.
 
About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has an established an extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 11 years, its footwear has been enjoying a leading position in China’s composed index on market share.
 
For further information, please contact:
ANTA Sports Products Limited

Investor Relations Department
Tel:    (852) 2116-1660
Fax:    (852) 2116-1590
E-mail:    ir@anta.com / ir@anta.com.hk
 
Hill+Knowlton Strategies Asia Limited
Gary Li / Linda Pui
Tel:    (852) 2894-6239 / (852) 2894-6378
E-mail:    anta@hillandknowlton.com.hk