2012 London Olympics Come to a Close; Chinese Sports Delegation Makes Triumphant Return
Winning Athletes Receive Honours Wearing ANTA's "Champion Dragon Outfit"; Greatly Enhancing ANTA's Brand Exposure and Brand Desirability
(Hong Kong, August 16, 2012,) ANTA Sports Products Limited (“ANTA Sports” or the “Company”; stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that the 2012 London Olympic Games (“London Olympics”) came to a successful close on the evening of 12th August (local time). The Chinese Sports Delegation (“CSD”) won 38 gold medals, their best overseas showing to date, surpassing their 32 gold medals haul from the 2004 Athens Olympic Games. Meanwhile, China ranked second both in the number of gold medals and the overall medal tally. As the strategic partner of the Chinese Olympic Committee (“COC”) and the CSD, ANTA Sports designed the “Champion Dragon Outfit” for the Chinese Olympic athletes, and is proud of the them for delivering their best results ever.
The CSD achieved remarkable results in a number of competitions. After winning the events, medal winners wore the “Champion Dragon Outfit” and visited the “Home of China” set up by the COC. They were congratulated by the local and overseas media there, which widely and effectively promoted ANTA’s brand culture and further enhanced its image of the “representative of China’s sports industry”. ANTA Sports held a celebratory event at the “Home of China” for YI Siling, after she won the first gold medal of the London Olympics with a score of 502.9 in the women’s 10m air rifle shooting event. CHEN Ruolin, who won the gold medal in the women's 10m platform diving event, also visited the “Home of China” to celebrate the 200th gold medal in Chinese Olympic history. Meanwhile, ANTA Sports custom-made three sets of the “200th Gold Medal Edition of the Champion Dragon Outfit” to celebrate the new milestone in China’s Olympic history, which also marked China’s new starting point of moving towards becoming a strong sports country in the world.
Chairman and CEO of ANTA Sports Mr. Ding Shizhong said, “We are proud of the CSD’s achievements and their outstanding performance at the London Olympics. In addition, the winning athletes stepped up to the victory podium to accept the highest honour in sports and participated in numerous local and overseas media interviews wearing the “Champion Dragon Outfit” tailor-made by ANTA Sports. This not only demonstrates ANTA’s advantages and its “Keep Moving” brand spirit through the top-tier international sporting event, but also strengthens the association between ANTA and sports in China. More importantly, we have joined hands with the International Olympic Committee’s partners during the London Olympics to launch well-rounded promotions and marketing campaigns in various parts of China. These efforts aroused a substantial amount of attention and successfully raised awareness among the public, greatly enhancing ANTA’s brand desirability, and also reinforced our brand leadership in the industry. Looking ahead, we will continue to strengthen our design and R&D capabilities, and will continue to be active in promoting the development of the sports industry in China. We believe that Chinese athletes will be able to scale new heights in the future.”
Photo 1: Mr. Ma Jilong, Head of the COC Marketing Department and Director of the Sports Equipment Administrative Center under the General Administration of Sport of China (second from left); YI Siling, winner of the first gold medal at the London Olympics (third from left); and YU Dan, bronze medallist in the women’s 10m air rifle shooting event (far right), at the first gold medal celebration
Photo 2: CHEN Ruolin, winner of the 200th Olympic gold medal in Chinese Olympic history and the women’s 10m platform diving champion at the London Olympics, visits the “Home of China” featuring ANTA Sports’ specially designed “200th Gold Medal Edition of the Champion Dragon Outfit”
Photo 3: WANG Mingjuan, winner of the gold medal in the women’s 48kg weightlifting event at the London Olympics, visits the “Home of China”
Photo 4: YE Shiwen, gold medallist in both the women’s 400m and 200m individual medley swimming events at the London Olympics, visits the “Home of China”
Photo 5: JIAO Liuyang, gold medallist of the women’s 200m butterfly swimming event at the London Olympics, visits the “Home of China”
Photo 6: WU Minxia (centre), gold medallist and HE Zi (left), silver medallist in the women’s 3m springboard diving event at the London Olympics, visit the “Home of China” and pose for a photo in front of the medal ranking list
About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including footwear, apparel and accessories. The Group has established an extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and a consistent store image to enhance brand and product differentiation. For the past 11 years, its footwear has been enjoying a leading position in China’s composed index on market share.
For further information, please contact:
Hill+Knowlton Strategies Asia
Gary Li / Linda Pui
Tel: (852) 2894-6239 / (852) 2894-6378