Press Releases

Download PDF Version

“KG” Sweeps across China, NBA Superstar Kevin Garnett Visits China for the Third Time

KG Promotes New Basketball Shoes KGIII in Person with Marketing Campaigns from North to South, Strengthening ANTA’s Leading Professional Position in the Basketball Segment

(Hong Kong, September 12, 2012,) ANTA Sports Products Limited (“ANTA Sports” or the “Company”; stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announced that, the Company’s endorsed NBA superstar Kevin Garnett, also known as “KG”, made his third visit to China. The tour covered Harbin, Zhengzhou, Chengdu and Shenzhen, cities in which KG participated in in-store marketing events and media interviews. He also imparted basketball skills to basketball fans, joined hands with ANTA Sports to cooperate in the promotion and popularisation of basketball development.

In addition to interacting with basketball lovers, Kevin Garnett announced the launch of the new KGIII basketball shoes, which were specifically designated by ANTA Sports for him. The design of KGIII basketball shoes comes in white and green, echoing the color of the jersey of Kevin Garnett’s basketball team. “KG” logos are printed both inside and outside the shoes, with the pattern on the tongue of the shoe resembling Kevin Garnett’s face. The new shoes adopt the enhanced A-Jelly technology, which gives better stability and support to the feet when landing on the ground, and with enhanced protection at the midsole, heel tab and the heel of the shoes.

Chairman and CEO of ANTA Sports Mr. Ding Shizhong said, “Our highly differentiated brand image is our most important weapon against industry woes. Therefore, we have not halted our brand development after the London Olympic Games. Instead, we immediately held the ‘2012 Kevin Garnett China Tour’ event. The tour enables thousands of consumers to get up close with Kevin Garnett, and also enhanced the connection between ANTA and basketball enthusiasts. ANTA Sports will continue with our diversified brand campaign and will further consolidate ANTA's professional brand image.”

Photo1: Kevin Garnett meets with thousands of consumers in Harbin, Zhengzhou, Chengdu and Shenzhen during the four-day tour.

Photo 2: Kevin Garnett coaches basketball fans for the shooting skills.

Photo 3: Kevin Garnett interacts and takes photos with his fans.

Photo 4: Kevin Garnett reveals the new KGIII basketball shoes.

Photo 5: Kevin Garnett will wear the new KGIII basketball shoes during the next NBA season. KGIII features the enhanced A-Jelly technology, which gives better stability to the feet when landing on the ground.

-End-

About ANTA Sports Products Limited

As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including footwear, apparel and accessories. The Group has established an extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and a consistent store image to enhance brand and product differentiation. For the past 11 years, its footwear has been enjoying a leading position in China’s composed index on market share.

For further information, please contact:

ANTA Sports Products Limited
Investor Relations Department
Tel:    (852) 2116-1660
Fax:    (852) 2116-1590
E-mail:    ir@anta.com / ir@anta.com.hk  

Hill+Knowlton Strategies Asia
Linda Pui / Erica Liu
Tel:    (852) 2894-6378 / (852) 2894-6252
E-mail:    anta@hkstrategies.com