ANTA Sports Receives Recognition on its Brand and Products
ANTA Sports Signs Endorsement Contract with Two-time Olympic Boxing Gold Medalist Zou Shiming, Also Ranked First in Terms of Market Share in China’s Travel and Sports Shoes Sector for 12th Consecutive Year
(Hong Kong, 3 April 2013) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that the Company has signed an endorsement contract with Zou Shiming, two-time Olympic boxing gold medalist. ANTA Sports endeavors to support Zou Shiming to enter kick start his first match in the professional boxing career and joins hands to showcase the power of China in international professional boxing events. Meanwhile, ANTA Sports ranked the top seller of travel and sports shoes in China for the 12th consecutive year, which illustrates our prominent recognition by consumers in China.
Having captured two gold medals and one bronze medal at the Olympic Games, along with gold medals in the several World Amateur Championships, Zou Shiming, a light flyweight, is a legendary Olympic athlete and one of the most outstanding figures on the international boxing scene. At age 32, Zou is now taking the next step towards achieving his boxing dream - entering the ranks of professional boxers. Zou will make his professional boxing debut in Macau on 6 April, where he will put his unique Chinese martial arts-based “Pirate Style” boxing skills on full display for the world to see, and to demonstrate the “Never Give Up” spirit inherent in Chinese people. ANTA Sports will support Zou Shiming in achieving further success in the ring through a comprehensive range of sponsorship activities and the impressive marketing resources. In addition, ANTA Sports plans to enrich its cross training products by launching a brand new boxing training product series which is to be endorsed by Zou Shiming.
Meanwhile, ANTA Sports ranked first in terms of market share in China’s Travel and Sports Shoes for the 12th time on the “2012 (The 21st) China Retail Consumption Statistical Analysis” press conference held by the China General Chamber of Commerce and the China National Commercial Information Centre. The statistics analysis is a comprehensive market survey on over thousands of major retail enterprises nationwide. By measuring their market share and business coverage, the survey provides a clear picture of the consumer industry, and is considered to be highly credible and authoritative in China.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “Our endorsement with Zou Shiming will further enrich ANTA Sport’s diversified sponsorship resources and strengthen our cross training product portfolio. In addition, Zou demonstrated sportsmanship and courage while fighting at the Olympics, which has made a deep impression on the public. As he embarks on his dream to become a professional boxer, this spirit of constantly challenging oneself is fully in line with ANTA’s brand proposition of ‘Keep Moving’. Boxing has been developing quickly in China in the past few years. Having been committed to promoting the development of sports in China, we believe that the endorsement with Zou Shiming will help speed up the internationalisation of the sport in China and promote ANTA's cross training product series, achieving a win-win marketing outcome. Besides, the competition in China's sportswear industry remains intense. It is not easy to stand out among numerous competitors. We ranked first in terms of market share in China’s travel and sports shoes for 12th consecutive year is also a remarkable achievement. Looking ahead, we will continue to boost our brand value and popularity while being flexible in implementing various strategies so as to further cement ANTA Sports’ leading position in China’s sportswear sector.”
Photo: Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, presents boxing gloves printed with “a new journey of boxing” to Zou, joining hands to enter the world of international professional boxing.
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has an established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 12 years, its footwear has been enjoying a leading position in China’s composed index on market share.
For further information, please contact:
Hill+Knowlton Strategies Asia
Linda Pui / Jingo Chan
Tel: (852) 2894-6378 / (852) 2894-6213