ANTA Endorser Kevin Garnett Stirs Up Basketball Craze On China Visit
Launches KG IV Together with “Basketball is Priceless” Basketball Strategy
(Hong Kong, 12 September 2013) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce the successful conclusion of the well-known "ANTA 2013 Kevin Garnett’s China Tour" ("China Tour"). ANTA endorser, NBA superstar Kevin Garnett, got up close and interacted with Chinese fans during his visit to Beijing, Guiyang, Kunming and Guangzhou, which stirred up the craze of basketball in China.
During the tour, ANTA Sports announced the launch of the new “Basketball is Priceless” basketball strategy and the fourth generation of KG basketball shoes (“KG IV”). KG IV is positioned as the “National Basketball Shoes” with a selling price of RMB399, and will also be worn by Kevin Garnett for the next NBA season. Kevin Garnett said, “I hope that I can inspire more teenagers to love basketball, and also hope everyone can afford my KG IV.” He added, “ANTA basketball shoes aren’t expensive but offer outstanding functions and excellent performance such as the KG IV specifically designed by ANTA Sports. These shoes will accompany me to NBA, and I hope everyone else at outdoor basketball courts.”
KG IV comes in black and white, matching the Brooklyn Nets’ colour which Kevin Garnett recently joined. The shoes’ design not only highlights the three core elements of Kevin Garnett’s passion for basketball (namely motivation, spiritual support and attention to basketball respectively), it also continues the style of the previous three generations of KG basketball shoes, embodying the attributes of clean, simple and modern. In addition, KG IV integrates unique and exclusive design elements, including a combination logo of Kevin Garnett’s eyes close up and his English name “Garnett” printed on the tongue of the shoes. His “KG” exclusive logo is printed on the heel counter and the quarter of the shoes, along with a unique design integrating the uppercase of “Four” (“肆”) in Chinese on the lifting straps, which represents the fourth generation of KG basketball shoes. (Please see below for details)
As for the application of technology, KG IV also adopts the Super Flexi technology of ergonomic design on the fore foot position, which provides effective prevention of rollover and foot safety. KG IV enhances the shock absorption effect with thickened PHYLON at the midsole, which maintains the wearer’s foot comfort during exercise on the court. In addition, the molded collar design offers better stability to the shoes’ support, which helps to protect ankles and reduce the incidence of injury. KG IV also applies TPU breathing vents on the inside quarter of the shoes, which feature excellent breathability and help diffuse sweat. (Please see below for details)
Chairman and CEO of ANTA Sports Mr. Ding Shizhong said, “The Company’s brand new basketball strategy is ‘Basketball is Priceless’, which means that power can’t be measured by price. This is not only the best description of NBA superstar Kevin Garnett’s wholehearted struggle to win on the basketball court, but also of the next episode of the ‘Basketball is My Life’ marketing campaign. In the coming years, the Company will partner with Kevin Garnett to promote the popularity and functionality of basketball, to allow more basketball lovers to own professional, high-quality yet affordable shoes, and to enjoy basketball.”
Photo 1: Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, together with Kevin Garnett present the basketball jersey of “Basketball is Priceless”, announcing the official launch of Anta Sports’ new basketball strategy of “Basketball is Priceless”.
Photo 2: Kevin Garnett attends fan meeting in Guiyang, giving KG IV and hugs to lucky fans.
Photo 3: Kevin Garnett interacts with fans in Kunming and teaches them basketball basic moves.
Photo 4: Kevin Garnett appears at the South China Normal University in Guangzhou, watching the opening match of “ANTA 2013 Autumn Outdoor Street Basketball League”, and offering guidance to the two competing teams; with MVP (Most Valuable Player) of the opening match receiving KG IV after the game.
Photo 5: Kevin Garnett embraces two little fans and takes a picture with them at the last event in Guangzhou.
About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has an established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 12 years, its footwear has been enjoying a leading position in China’s composed index on market share.
For further information, please contact:
Hill+Knowlton Strategies Asia
Linda Pui / Jingo Chan
Tel: (852) 2894-6378 / (852) 2894-6213