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ANTA Sports Designs East Asian Games Winning Outfit for CSD

Winning Athletes Receive Honours Wearing ANTA's Winning Outfit Reinforces ANTA’s Professional Brand Image as a Representative of China’s Sports Industry

(Hong Kong, 21 October 2013) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020) has provided winning outfits featuring quality and design to the Chinese Sports Delegation (“CSD”) for the 4th Asian Indoor & Martial Arts Games, the 2nd Asian Youth Games and the 6th East Asian Games since the Company successfully extended strategic partnership with the Chinese Olympic Committee (“COC”) earlier this year. The CSD achieved remarkable results at the abovementioned Games, with the winning athletes receiving their honours wearing the ANTA-designed winning outfit. This has further strengthened the association between ANTA and China’s top-tier athletes, and reinforces the professionalism and credibility represented in ANTA’s brand image and its products, benefitting the Company’s long term development.

With a theme of “Peace, Friendship, Harmony and Development” and a slogan of “Share Happiness, Create Splendour”, the East Asian Games were successfully held in Tianjin, and proved to be one of the most popular large-scale multi-sports events in 2013. More than 2,400 athletes from nine countries and regions competed for 255 gold medals across 24 sports categories, making this year’s Games the largest ever. The 516 athletes of the CSD who participated in the East Asian Games delivered strong performances in all events, winning 134 gold, 79 silver and 51 bronze medals. China ranked first in gold medals and the overall medal tally, achieving a record high in the total number of medals won. The East Asian Games not only brought extensive exposure for ANTA, but also reinforced the unique brand image of ANTA representing China’s sports industry and enhanced national pride and a sense of belonging among Chinese consumers towards ANTA.

Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “The CSD achieved remarkable results by topping the gold medal list and leading the overall medal tally at this year’s East Asian Games. As a national brand which represents China’s sports industry, ANTA is honored to provide the high-quality winning outfit for the outstanding Chinese athletes at the Games. In the events, the Chinese athletes fully demonstrated their spirit of determination and persistence, which echoes ANTA’s brand philosophy of ‘Keep Moving’. Looking ahead, we will cooperate with the COC closely, and will continue to tailor-make the best winning outfit for China’s top athletes for next year's Winter Olympics and Asian Games. Also, we will strive to promote the development of the sports industry in China, and will demonstrate the power of Chinese sports and sportswear brands to the entire world.”

Photo 1: Chinese athlete wearing ANTA -designed winning outfit receives honour at the victory ceremony of the 2nd Asian Youth Games.

Photo 2: Chinese shooting team dominates the 10m Air Rifle Men event at the 6th East Asian Games. The gold, silver and bronze medalists wear ANTA's winning outfit at the victory ceremony.

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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has an established extensive distribution network with a leading presence in second- and third-tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 12 years, its footwear has been enjoying a leading position in China’s composed index on market share.

For further information, please contact:

ANTA Sports Products Limited
Investor Relations Department
Tel:     (852) 2116-1660
Fax:     (852) 2116-1590
E-mail:    ir@anta.com / ir@anta.com.hk

Hill+Knowlton Strategies Asia
Linda Pui / Jingo Chan
Tel:     (852) 2894-6378 / (852) 2894-6213
E-mail:    anta@hkstrategies.com