Press Releases

Download PDF Version

Sochi Winter Olympics in Full Swing, "ANTA Champion Dragon Outfit" in the Spotlight; Korean Star Actor Lee Min Ho Endorses FILA, Anna Sui for FILA Collection Unveiled

(Hong Kong, 18 February 2014) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020), a leading branded sportswear enterprise in China, has provided a winning outfit which emphasises both quality and design – the "ANTA Champion Dragon Outfit" – for the Chinese Sports Delegation ("CSD") at the 22nd Winter Olympic Games in Sochi, Russia (the "Winter Olympics"). The "ANTA Champion Dragon Outfit" not only incorporates the concepts of Chinese history and traditional culture, but also demonstrates bold breakthroughs in fashionable design and technological innovation.
 
President of China Xi Jinping visited Sochi, Russia and met the CSD participating in the Winter Olympics to boost Chinese athletes' spirits, showing his care and support for sports development in China. The members of the CSD presented the gift of an "ANTA Champion Dragon Outfit", the winning outfit for the CSD with Chinese features meticulously designed and tailor-made by ANTA Sports, to Xi Jinping. Meanwhile, President of Russia Vladimir Putin also visited "China House" of the Winter Olympics, and was presented a souvenir of an "ANTA Champion Dragon Outfit" by Mr. Liu Peng, President of the Chinese Olympic Committee ("COC") and the Director of the General Administration of Sport of China, to promote Chinese traditional culture and international friendship in the area of sports.
 
Since the successful extention of its partnership with the COC in early 2013, ANTA Sports has been designing quality winning outfits featuring traditional Chinese cultural characteristics for top Chinese athletes competing at ten international sporting events during the 2013 to 2016 Olympic cycle. ANTA Sports is taking this opportunity to promote the development of the sports industry in China and to promote the Olympic spirit. The Winter Olympics, one of the largest and most notable sporting events in the year kicked off in Sochi, Russia on February 7. The CSD attended the opening ceremony wearing ANTA's Winter Olympics outfit, and China's Olympic medalists stood on the podium wearing the "ANTA Champion Dragon Outfit" to receive their honours, which greatly enhances ANTA's brand exposure and further deepens ANTA's image of representing China's sports and boosts Chinese consumers' sense of pride in national brand.
 
Meanwhile, last Friday was both the Western and Chinese Valentine's Day, which occurs once every 19 years. FILA, another brand of the Company, held a press conference in Shanghai on the same day to announce that FILA has started cooperation with world-renowned ethnic Chinese fashion designer Anna Sui to roll out the brand new Anna Sui for FILA Collection. Popular Korean actor Lee Min Ho was invited to the event to witness the launch of the collection. Lee Min Ho, who has officially signed on as a FILA ambassador, has a unique temperament and charm that exemplify the trendy lifestyle brand image and stylish products of FILA. Through this cross-border cooperation with Anna Sui, more people will recognise FILA's 100-year pursuit of and ambitions in the Italian fashion, and experience infinite possibilities of encountering mystical fantasy of Anna Sui and the youthful and sporty FILA.
 

Photo 1: Zhang Hong (left), who won gold in female 1,000m speed skating with a winning time of 1:14.02, was the second Chinese athlete to win a gold medal at the Sochi Winter Olympics and the first to win gold for China in this event. After her race, Zhang Hong attended a celebration at "China House" and signed her autograph on the “ANTA Champion Dragon Outfit”.

Photo 2: Popular Korean actor Lee Min Ho attended the launch event of the Anna Sui for FILA Collection, and signed on as a FILA ambassador.

Fig. 3: The Anna Sui for FILA Collection features Anna Sui’s classic rose totem and butterfly icons, reflecting the charm and dreaminess of the vintage style.
 
 
- End -
 
About ANTA Sports Products Limited 
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has an established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 12 years, its footwear has been enjoying a leading position in China's composed index on market share.
 
About Fila
Founded in Biella, Italy by the FILA brothers in 1911, the century-old renowned Italian trendy lifestyle brand FILA started as a textile and knitwear manufacturer. In the 1970s, FILA achieved diversification by developing sportswear arms for sports such as tennis, golf, fitness, skiing, hiking and basketball, gradually establishing itself as a paramount lifestyle brand. Today, adhering to the brand philosophy that built on the positive "can-do" spirit of a trailblazer and overturning the traditional sports image and becoming a new lifestyle brand delivering passion and energy unchanged over the centuries, FILA has swept the globe with its dynamic elegance, quality materials, and tailoring excellence. Among the many signature designs of the brand, the vertical stripe design is widely recognised as the embodiment of the brand's spirit. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, Japan, Korea, Brazil and Russia. In 2014, FILA continues to embody its trendy lifestyle not only by strengthening its cooperation with Shu Qi, but also launching the Anna Sui for FILA Collection through cross-border cooperation with renowned designer Anna Sui. Meanwhile, FILA has signed popular Korean actor Lee Min Ho as a new ambassador.
 
About Anna Sui
Known as the sorceress of fashion, American-Chinese designer Anna Sui has conquered the world to form a fashion empire that has a presence in more than a dozen countries globally. Her fashion empire encompasses fashion, cosmetics, accessories and home items created in a style that embraces both Eastern and Western cultures. Her followers are from all walks of life, from teenage girls to pop stars, and she is one of the very few world-class female designers. Anna Sui's unique style is highly acclaimed and sought after by stylish people who demand creativity. Anna Sui is not only an outstanding designer, but also a highly successful brand creator and entrepreneur.
 
For further information, please contact:
 
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
 
Hill+Knowlton Strategies Asia 
Linda Pui / Jingo Chan
Tel: (852) 2894-6378 / (852) 2894-6213