ANTA Sports Sponsors Olympic Day Run for Sixth Year in a Row
And Named Top 100 Light Industry Enterprise for the Third Consecutive Year
(Hong Kong, 25 June 2014) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that the 28th Olympic Day Run (“Olympic Day Run”), jointly organised by the Chinese Olympic Committee (“COC”), regional bureaus of sport and the Company, with the theme “19 Cities Running Together”, kicked off simultaneously in 19 cities in China including Beijing, Shanghai, Xiamen, Qingdao, Taiyuan, Hohhot, Shenyang, etc. More than 80,000 running enthusiasts across the country celebrated the birth of modern Olympic Games with a long run. The Company also continues to launch professional, comfortable, stylish, differentiated and good value-for-money running products, including the ANTA A-Web 2.0 technology running shoes, to provide a comfortable running experience for the runners participating in this Olympic Day Run.
To maximise the marketing effect and make a bigger contribution to the community, ANTA Sports integrated the Olympic Day Run and online marketing by launching a national-wide Olympic Day Run charity campaign, where runners just need to record the calories they consumed during the run, take a screen capture on their device and share it on ANTA Sports’ Weibo. The Company will donate RMB1 to the children living in remote mountain areas for every hundred calories consumed. This campaign was hailed by thousands of runners, and sport celebrities such as Olympic champions Zhou Yang, Li Jianrou, Han Xiaopeng, Zhang Hui, Sun Linlin, renowned anchorman Yu Jia, famous long run athlete Sun Yingjie, soccer star Gao Leilei, freestyle skiing athlete Xu Mengtao and Jia Zongyang participated in this Olympic Day Run and the related charity campaign. As at 12pm, 21 June 2014, 100 million calories had been consumed, which translate to a donation of RMB1 million worth of ANTA’s sport gear to the impoverished primary school students in Mabian Yi Autonomous County, Sichuan Province.
In addition, ANTA Sports was recognised as being among the "Top 100 China Light Industry Enterprises” for the third consecutive year, with its immense strength, solid growth and outstanding profitability. The list has been issued annually since 2011, which is organised by the China Light Industry Federation. Enterprises are assessed on some indicators, namely the major business income of enterprises, total profit, production value profit margins, growth rate of gross industrial output value, etc, making it an authoritative list ranking the competitiveness of light industry enterprises. The list emphasises enterprises’ balanced development, which not only focuses on building business scale but also profitability, value creation ability, social contribution and growth.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, who was recently named among the “2013-2014 National Excellent Entrepreneurs” on the 2014 Entrepreneurs of the National Day and Annual Conference of Chinese Entrepreneurs, said, “We have been sponsoring the Olympic Day Run for the sixth consecutive year, and this year holds a particularly special meaning. It is not only a pageant promoting “Sports for All” and delivering Olympic spirit and culture, but also is a journey of public love, enabling runners to show their love for poor children with every step they take. In addition, we are honored to be selected as one of the ‘Top 100 China Light Industry Enterprises’ for the third consecutive year, which demonstrates the success of our ‘Retail-oriented’ and ‘Basketball is Priceless’ strategies. To boot, we have successfully maintained our leadership in the domestic sportswear industry.”
Photo 1: Renowned anchorman Yu Jia, long-distance runner Sun Yingjie and soccer star Gao Leilei participated in this year’s Olympic Day Ru
Photo 1: This year’s Olympic Day Run with the theme “19 Cities Running Together” kicked off simultaneously in 19 cities and attracted more than 80,000 running enthusiasts across the country
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About Olympic Day Run
Olympic Day was established in 1948 with the aim of commemorating the birth of the modern Olympic Games on 23 June 1894 in the Sorbonne, Paris. From 17 to 24 June each year, various celebratory events are organised by National Olympic Committees from all over the world to commemorate the Olympic Day and to promote the Olympic spirit. The COC has organised the Olympic Day Run before or after 23 June each year since 1987 with the aim of encouraging participation in sports among people of all genders, ages and athletic ability.
About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has an established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Group places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 13 years, its footwear has been enjoying a leading position in China’s composed index on market share.
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
E-mail: firstname.lastname@example.org / email@example.com
Hill+Knowlton Strategies Asia
Linda Pui / Nick Fung
Tel: (852) 2894-6378 / (852) 2894-6380