ANTA Unveils "Champion Dragon Outfit" Tailor-made for Asian Games and Sponsors National Teams of Weight Lifting, Wrestling and Judo
Joining Hands with COC and 24 National Teams to Build New Landscape of Brand Resources
(Hong Kong, 11 September 2014) ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that the winning outfit launch ceremony for the Chinese Sports Delegation ("CSD") for the 2014 Incheon Asian Games ("Asian Games") was held at the General Administration of Sports China, at which the Asian Games "Champion Dragon Outfit" was officially unveiled. Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, handed the Asian Games winning outfit over to Mr. Feng Jianzhong, Vice Director of the State General Administration of Sports and Vice President of the Chinese Olympic Committee ("COC"), signaling that the "Champion Dragon Outfit", tailor-made by ANTA, will once again be accompanied the CSD to the international sports arena. The "Champion Dragon Outfit" will represent and showcase the glorious image of China's achievements in sports when it is seen at the top of the podium of Incheon Asian Games together with the victorious Chinese athletes. Meanwhile, ANTA Sports entered into an agreement with Weight Lifting, Wrestling and Judo Sports Management Centre of the State General Administration of Sports pursuant to which the Company will provide competition and training gear featuring ANTA's cutting-edge technologies for men and women's weight lifting, wrestling and judo national teams at the Asian Games, 2016 Rio de Janeiro Olympics and other major international events, in order to help the athletes improve their performance and demonstrate the beauty of the sports.
China will send 899 athletes to participate at the Asian Games - which will kick off at Incheon, Korea on 19 September - forming the largest delegation that China has ever sent to an Asian Games held overseas. The concept of "Dragon" that appeared in the London Olympic Games and Sochi Winter Olympic Games continues to be the core element of the design of the "Champion Dragon Outfit" for the Asian Games. The Company hopes to blend together the spirit of dragon in Chinese traditional culture, ANTA's brand philosophy of "Keep Moving" and the championship spirit of the CSD so as to fully reflect the essence of China's sport and to boost the Chinese athletes competing at major international competitions.
In addition, the "Champion Dragon Outfit" for the Asian Games not only displays internal features such as spirit and power, but also incorporates many modern fashion elements into the design. Digital sublimation printing is applied to the design of the "Champion Dragon Outfit", with the red-yellow gradient matching the colour palette of the national flag and the retro-style flex-cuffs making it more fashionable and stylish; meanwhile, details such as the five-pointed star printed on the shoulders and a special gold-coloured zipper highlight the fine quality of the "Champion Dragon Outfit" and represent the best wishes to the Chinese athletes in winning medals at the Asian Games.
Sponsorship of the winning outfit for the CSD of the Asian Games is merely part of ANTA Sports' participation in the Asian Games and its support for China's sports development. The Company has also built a new portfolio of branding resources in China's sports sector, working with numerous top premium sports resources including the COC and 24 national teams from five sport management centres, namely water sports, winter sports, boxing and taekwondo, gymnastics and weight lifting, wrestling and judo, as well as top athletes such as Zhang Jike and Zou Kai. In addition to providing winning outfits for the CSD, ANTA Sports also offers outfits for competition, medal presentation ceremonies, training and daily use for athletes on these aforementioned 24 national teams, and enhance product quality in terms of material, design, R&D, and craftsmanship. The Company also strives to increase the popularity of these sports in China, and to further step up its contribution to China's sport development.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, "We hope that the ‘Champion Dragon Outfit' will contribute to demonstrating Chinese sports image by motivating the athletes in their performance so as to bring more glory to China at the Asian Games. Weight lifting, wrestling and judo are symbols of China's power, and these national teams are always the strong contenders for medals. We have to comply with strict requirements for the outfit design of weight lifting, wrestling and judo, yet we are confident that we are capable of providing these national teams with the highest-quality products and services that can help athletes to gain more glory in international competitions. In addition, our strategic focus on the Chinese sports market and Chinese sports resources have been the key to our leading position in the Chinese sportswear industry. Leveraging our massive sponsorship resources and brand strategy, we aim to enhance the level of the brand association between ANTA and Chinese sports among consumers in China."
Photo1 : Mr. Ding Shizhong, Chairman and CEO of ANTA Sports (right), handed over the "Champion Dragon Outfit" for the Asian Games to Mr. Feng Jianzhong, Vice Director of the State General Administration of Sports and Vice President of the COC (Left)
Photo 2: Mr. Feng Jianzhong, Vice Director of the State General Administration of Sports and Vice President of the COC (fourth from left), and Mr. Ding Shizhong, Chairman and CEO of ANTA Sports (fourth from right), took a photo with athletes of the CSD for Asian Games wearing the "Champion Dragon Outfit".
Photo 3: Mr. Zhou Jinqiang, the Director of Weight Lifting, Wrestling and Judo Sports Management Centre of the State General Administration of Sports (fourth from left) and Mr. Ding Shizhong, Chairman and CEO of ANTA Sports (fourth from right) unveiled the competition outfit of weight lifting tailor-made by ANTA together with 6 Olympic champions.
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets ANTA sportswear, including sports footwear, apparel and accessories. ANTA Sports has established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. ANTA Sports places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 13 years, ANTA Sports' footwear has been enjoying a leading position in China composed index on market share.
For further information, please contact:
Hill+Knowlton Strategies Asia
Linda Pui / Ka Wai Li
Tel: (852) 2894-6378 / (852) 2894-6252