ANTA’s Innovative Technologies and Professional Running Gear in Spotlight at China Sport Show
Remaining at Forefront of China’s Running Market through Brand-New Running Strategy
(Hong Kong, 8 May 2015) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that the 33rd China Sport Show (“Sport Show”) kicked off today in Fuzhou, China. Meanwhile, the Company unveiled its “RUN WITH ME” running strategy at the Sport Show to encourage more people to run. The Company is also leveraging ANTA’s premium technologies as well as its innovative strength to create more running gear featuring better functionality and quality for runners.
ANTA’s latest innovative technologies and a full range of running gear are being showcased at the Sport Show. These include A-Jelly, A-Silo, SuperFlexi, A-Loop, etc., as well as the newly-launched A-Web 3.0 technology which provides better cooling and ventilation compared with the second-generation version. The Company also unveiled the new Dual-layer Support technology for running shoe soles. With additional cushioning and a supportive foam layer, the sole is approximately 15% softer than normal EVA soles and offers greater stability and a more comfortable running experience. Additionally, the Challenge100, ANTA professional running shoe tailor-made by the Company to support Chinese renowned ultra-marathon runner Chen Penbin in completing his challenge to run 100 marathons in 100 consecutive days, can also be seen at the Sport Show.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “Along with the rapid growth of China’s running market and the surge in its running community, our ‘RUN WITH ME’ running strategy will better help ANTA keep its leadership in China’s running market. ANTA, a leading mass sportswear brand, will invest in technology and product innovation and strive to grow the popularity of its premium running technologies among the general public. To promote greater sports participation, we will share our achievements in technological innovation and offer better and more professional sports gear to all consumers.”
Photo 1: Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, unveiling the “RUN WITH ME” running strategy at the Sport Show
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets ANTA sportswear, including sports footwear, apparel and accessories. The Company has established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Company places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 14 years, the Company’s footwear has been enjoying a leading position in China composed index on market share.
For further information, please contact:
Hill+Knowlton Strategies Asia
Agnes Suen / Ka Wai Li
Tel: (852) 2894-6258 / (852) 2894-6252