Press Releases

Download PDF Version

ANTA Sports Launches "KT1", the First Signature Basketball Shoe Tailor-made for Klay Thompson in San Francisco, United States

ANTA Sports Launches "KT1", the First Signature Basketball Shoe Tailor-made for
Klay Thompson in San Francisco, United States

(Hong Kong, 24 December 2015) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that "KT1", the first signature basketball shoe tailor-made for Klay Thompson, the star player of Golden State Warriors of the NBA, made its official debut in San Francisco, United States. The shoe will be available online and offline at ANTA stores in China as well as The Champs stores in Bay Area, San Francisco. This marks the first time for the Company to launch endorser signature basketball shoes in both China and United States markets, and a major enhancement for the brand’s recognition and reputation.   

The design of the high value-for-money "KT1" is inspired by the falcon with the familiar orange and blue colour scheme of Golden State Warriors. The logo “KT” is shown on the tongue and the heel. In order to enable smooth and swift movement, the vamp of "KT1" features mesh and hot press lamination, which enhances the vamp’s support and coverage to the foot and ensures lightweight and ventilation. Metallic contours on the vamp around the ankle strengthen the cuff’s protection to the ankle; AUTO-arch technology is adopted in the sole to provide effective support and twist-resistance to the arch of foot. TPU technology enhances hardness and is applied at the back, firmly holding the heel and increasing the stability of the foot during exercise.  

Mr. Xu Yang, General Manager of the Basketball Business Unit of ANTA Sports said “Under ANTA’s ‘Basketball is Priceless’ basketball strategy, "KT1" as the signature basketball shoe of Klay Thompson, the newly crowned NBA Champion and star player of Golden State Warriors, is launched in China’s mass market at an attractive retail price of RMB 499. In the future, ANTA plans to launch products for other endorsers in China and United States simultaneously, so as to provide every basketball enthusiast the opportunity to experience NBA All-Star level professional gear and to enjoy professional level protection when playing basketball.”

ANTA Sports, Klay Thompson and his agent Bill Duffy etc. launches "KT1" together.

About ANTA Sports Products Limited 
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets ANTA sportswear, including sports footwear, apparel and accessories. The Company has established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Company places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 14 years, the Company’s footwear has been enjoying a leading position in China composed index on market share.
 
For further information, please contact:
 
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
E-mail: ir@anta.com / ir@anta.com.hk
 
Hill + Knowlton Strategies Asia 
Agnes Suen / Ka Wai Li
Tel: (852) 2894-6258 / (852) 2894-6252
E-mail: anta@hkstrategies.com