ANTA Sports Sponsors Olympic Day Run for Eighth Consecutive Year, Igniting a Passion for Health and Wellbeing in summer
Intelligent Sportswear and APP Improves Running Experience
(Hong Kong, 24 June 2016) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading sportswear company in China, is pleased to announce that it is sponsoring the 30th Olympic Day Run (“Olympic Day Run”) for the eighth consecutive year in partnership with the Chinese Olympic Committee (“COC”). This year’s Olympic Day Run was held simultaneously in cities across China, including Beijing, Xiamen and Guangzhou etc, in a bid to encourage the general public to take up running. Meanwhile, ANTA Sports has launched the ANTA Intelligent Technology Plan in cooperation with top technology company Foxconn, introducing new features such as the ANTA running time APP ("APP") and ANTA Intelligent Running Shoes. These products accurately monitor runners’ movements in order to provide consumers with an enhanced running experience.
The APP connects with a chip in the ANTA Intelligent Running Shoes via Bluetooth. Besides basic functions including GPS positioning, distance recording, time, pace and energy consumption, the APP also provide six analysis of monitoring running postures such as feet striking, stride analysis, pronation and supination, time diagrams, force analytics and height from the ground. These functions will be able to reduce the runner’s chance of getting hurt and improve performance. The APP works like a runner’s professional trainer, aiming to help beginners adopt key running techniques and ensuring runners get their first step right.
Meanwhile, the ANTA Intelligent Running Shoes showcase an innovative new design which uses the latest A-WEB technology that ensures a better fit and breathability. The shoe sole has adopted cutting edge A-SILO technology to reduce stress on the runner’s feet and to provide a cushioning effect. The chip being installed in the ANTA Intelligent Running Shoes, can timely collecting different types of running statistics. At a retail price of RMB 369, the ANTA Intelligent Running Shoes allow consumers to enjoy a high-tech sports experience at an affordable cost. To bring the high tech sports experience to the next level, ANTA’s intelligent sportswear and APP has sought to be innovative by embedding mobile internet elements into a traditional sports product.
Mr. Major Zhu, Senior Director of the Brand Center in ANTA Sports, said “ANTA Sports has put a lot of time and effort into developing and innovating high-tech sports products, while at the same time providing a value-for-money solution to meet the growing consumer tastes from the general public. It is the first time that we have launched ANTA running APP and Intelligent Running Shoes. In the future, we will strive to advance our technological capabilities and build products around the APP to maximize the use of the online platform, giving runners a healthy and professional exercise experience.”
For iOS APP download:
For Android APP download:
Photo 1: Retail price of ANTA Intelligent Running Shoes with an installed chip cost RMB 369. It provides easy access to the ANTA running time APP in order to obtain an all-round analysis of the runner’s performance
Photo 2: Liu Peng, Chief of the State General Administration of Sports, James Zheng, Executive Director and ANTA Brand President and other government officials kicked off Olympic Day Run
About ANTA Sports Products Limited
Established in 1994 and listed on the Main Board of Hong Kong Stock Exchange in 2007, ANTA Sports Products Limited (stock code: 2020.HK) is one of the leading sportswear companies in China. For many years, we have been principally engaged in the design, development, manufacturing and marketing of ANTA sportswear series to provide professional sporting goods to the mass market. Our professional sportswear includes sports shoes, apparel and accessories. In recent years, we have started moving full steam ahead with the strategy of “Single-focus, Multi-brand, and Omni-channel” to deepen our footprint in the sportswear market with a vibrant brand portfolio, including ANTA, ANTA KIDS, FILA, FILA KIDS, Descente and NBA, seizing every opportunity arising in important retail channels as a result of the successful Omni-channel strategy to unlock the potential of mass and high-end markets in China. By integrating various resources, including sponsorship and endorsement, advertising and promotional campaigns, corporate social responsibility initiatives, professional store image and high quality, value-for-money merchandise, we strive to reinforce the image of our brands and the level of brand association in the minds of our customers. Our goal is to become the nation’s top sportswear company with the best reputation and largest market share in China, and a respectable and sustainable world-class sportswear company in the long run.
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
Citigate Dewe Rogerson
Joe Pan/ Samuel Xiao
Tel: (852) 3103 0110/ (852) 3103 0128