ANTA Launches Champion Dragon Outfit for Chinese Athletes to Strive for the Best at Rio Olympic Games
(Hong Kong, 29 June 2016) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading sportswear company in China, unveiled the Champion Dragon Outfit for the Chinese Sports Delegation (CSD) at the 2016 Rio Olympic Games tonight. In attendance at the ceremony held at the Beijing National Aquatics Center (the “Water Cube”) were Olympic champions Guo Jingjing, Zhou Shiming, Wang Hao, Wu Jingyu, Lü Xiaojun, He Wenna and Zhang Chenglong plus renowned fashion designer Masha Ma, who consulted on the design of the Champion Dragon Outfit.
As a partner of the Chinese Olympic Committee (COC), ANTA Sports has designed the Champion Dragon Outfit (the “winning outfit” which will be worn by Chinese athletes at the Olympic Games award ceremonies in Rio if they win Olympic medals). The outfit was unveiled at the Water Cube and modeled by 22 models and several former Olympic champions. The presentation showcased the ability of ANTA Sports to design an outfit that strongly resonates with the Chinese people’s passion for the Olympic Games. ANTA Sports also launched the Olympic competition outfits for ten national teams: gymnastics, trampolining, weightlifting, wrestling, judo, boxing, taekwondo, rowing, canoeing and water polo. Together with its Olympic message, “Go Surprise Yourself”, the company hopes the winning outfit will inspire the national team to show China’s prowess to the world at the Rio Olympics in August.
Eight-year partnership witnesses China’s golden age in Olympic history
ANTA Sports has been a partner of COC since 2009 providing winning outfits for Chinese athletes in over 30 international games, including the Vancouver Winter Olympics, London Olympics and Sochi Winter Olympics. These outfits have consistently exhibited the spirit of the Chinese sporting industry, forming an integral part of the golden age in China’s Olympic history along with the Chinese athletes. For previous events, ANTA Sports developed a range of different themes for the winning outfit, including a Chinese knot for the Vancouver Winter Olympics, an Olympic flame for the Guangzhou Asian Games, a champion dragon for the London Olympics and a theme of the beauty of China for the Sochi Winter Olympics. Dedicated to providing the highest quality and most attractive winning outfits for Chinese athletes when they step onto the podium, ANTA Sports has played a key role in some of the greatest moments in Chinese sporting history.
Integrating classic Chinese elements into cutting edge fashion
Well-known fashion designer Masha Ma was invited to help create the Champion Dragon Outfit as a design consultant. With her support, ANTA Sports created an outfit that perfectly combines Chinese tradition and modern fashion aesthetics to support the Chinese athletes at the Rio Olympic Games.
The core concept of the outfit reflects the spirit of the dragon, a traditional totem of Chinese society. It uses modern neon light effects combined with paper-cut art to create the illusion of a dragon’s shadow. The body of the dragon runs in motion with the outfit, representing an unstoppable force that inspires Olympic athletes to forge ahead and to reach their sporting potential. The reflective effect of the dragon’s shadow represents the idea that the dragon is shining over Rio, sending the Chinese people’s best wishes to the athletes as they reach for Olympic glory. The torso area of the outfit is lined with reflective silver fabric, highlighting the word “zhong” meaning “center”, which conveys the idea that the burning heart of China will never change. There are also traditional Chinese characters printed on the back with the Chinese flag’s five stars, expressing strong energy and a rich sense of retro fashion.
To create a comfortable yet stylish outfit for the athletes, ANTA Sports has spent many years tracking the performance of athletes to develop a design that does not lose its shape when worn. The outfit is slim and straight with a stretchable fabric in the arms, maximising comfort by giving athletes as much flexibility as possible.
Cutting edge technology with virtual reality experience at the Olympics
ANTA Sports’s Olympic slogan “Go Surprise Yourself” not only sends the company’s best wishes to the new generation of Chinese athletes, but also encourages the Company to push its own boundaries and to continuously innovate. ANTA Sports worked with Samsung to create a brand new virtual reality (VR) experience through the Samsung Galaxy S7 edge smartphone and Samsung Gear VR trial version during the ceremony. Every attendee had the chance to enjoy a unique visual experience, making them feel like they were at the Rio Olympic Stadium at the same time as they were watching the launch of the Champion Dragon Outfit, and the use of mobile technology gave everyone a distinctive Olympic experience.
In addition, the Olympic Champion Outfit for the Rio Olympic Games showcases the most advanced clothing technology. The innovative design allows for a good amount of adhesive force between the surface and inner fabrics, allowing excellent permeability. The surface fabric is breathable and waterproof, and the whole outfit is easy to clean. The inner lining has also undergone a xylitol cooling process, which will allow athletes to feel refreshed even under the hot weather in Rio.
The material of the outfit was provided by DuPont™ biotechnology, which develops polyester fibers from environmentally-friendly sources. The warp is made using recycled fibers created from the reproduction of soft drink bottles; whereas the weft is made using corn that undergoes biotechnological transformation to become the Sorona® fibre. The entire production process of the fabric is environmentally-friendly; for example, it uses recycled water that is produced from an energy-saving staining technique and resin which is free of fluorine and solvents.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “In addition to making the winning outfit for the CSD, we are also honored to provide all competition and training outfits for China’s national teams from four Sports Management Centers, including Boxing and Taekwondo, Gymnastics, Weight Lifting Wrestling and Judo and Water Sports, so the athletes can perform to the best of their ability. Just as we did at the London Olympics, we will work together with the COC to give our national teams a big boost in Rio. ANTA Sports has always strongly supported the development of sports in China. Carrying the torch and the spirit of the Olympics through different marketing campaigns in China, we share a mission of providing opportunities for the general public to experience the culture and spirit of the Olympic Games.”
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports unveils the Champion Dragon Outfit for the Rio Olympic Games to Mr. Li Yingchuan, Assistant to the Chief of General Administration of Sport and Vice-President of the Chinese Olympic Committee, together with Olympic Champions from China
Olympic champions Guo Jingjing, Zhou Shiming, Wang Hao, Wu Jingyu, Lü Xiaojun, He Wenna and Zhang Chenglong unveil ANTA’s Champion Dragon Outfit for Rio Olympic Games
About ANTA Sports Products Limited
Established in 1994 and listed on the Main Board of Hong Kong Stock Exchange in 2007, ANTA Sports Products Limited (stock code: 2020.HK) is one of the leading sportswear companies in China. For many years, we have been principally engaged in the design, development, manufacturing and marketing of ANTA sportswear series to provide professional sporting goods to the mass market. Our professional sportswear includes sports shoes, apparel and accessories. In recent years, we have started moving full steam ahead with the strategy of “Single-focus, Multi-brand, and Omni-channel” to deepen our footprint in the sportswear market with a vibrant brand portfolio, including ANTA, ANTA KIDS, FILA, FILA KIDS, Descente and NBA, seizing every opportunity arising in important retail channels as a result of the successful Omni-channel strategy to unlock the potential of mass and high-end markets in China. By integrating various resources, including sponsorship and endorsement, advertising and promotional campaigns, corporate social responsibility initiatives, professional store image and high quality, value-for-money merchandise, we strive to reinforce the image of our brands and the level of brand association in the minds of our customers. Our goal is to become the nation’s top sportswear company with the best reputation and largest market share in China, and a respectable and sustainable world-class sportswear company in the long run.
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116-1660
Fax: (852) 2116-1590
Citigate Dewe Rogerson
Joe Pan/Adam Steinberg
Tel: (852) 3103 0110/ (86) 10 6567 5056