ANTA leads the wave of fitness: the start of ANTA 2017 Urban Orienteering Race in Jinan
Debut of ANTA A-LIVEFOAM Dynamic-net Running Shoes, shows Excellent Performance in Race
(Hong Kong, 21 June 2017) ANTA Sports Products Limited (“ANTA Sports” or “the Company”, stock code: 2020), a leading sportswear company in China, was pleased to fire the starting gun for the Urban Orienteering Race with renowned ultra-marathon runner, Mr. Chen Penbin, and famous actress, Ms. Zhang Li. The start of the race coincided with the launch of ANTA’s new A-LIVEFOAM Running Shoes, which give consumers enhanced breathability and comfort.
This year’s ANTA Urban Orienteering Race has attracted many running enthusiasts and has placed particular emphasis on running for the purpose of fun and interest. In Jinan – the first stage of the race – there were around 50 teams comprised of hundreds of runners. The race requires runners to team up with six people, who must compete with other teams in multiple games to win points throughout the championship. After Jinan, the race will move to various other cities including Taiyuan, Kunming, Changsha, and Guangzhou, etc.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, commented, “ANTA Sports has long been committed to promoting national fitness, and works to encourage more citizens to run and enjoy the happiness of sports. In organizing the Urban Orienteering Race, we are supporting the developing interest in sports across society. At the same time, we launched the A-LIVEFOAM Dynamic-net Running Shoes, a professional series which is designed specifically with the mass consumer in mind. This technique improved shoes comfort as well as the breathability, allow runners to exert much more power while maintaining stability, and provide even more protection for runners’ ankles. We believe that, with the support of ANTA, runners can both run faster and better.”
Mr. Zhu Minjie, Senior Director for ANTA Brand Center, commented, “We hope this event and these new shoes will inspire every runner to take up urban orienteering and encourage them to discover more about their cities and their lives with the power of sports. Together with ANTA, ‘Run for a life’ and enjoy sports.”
（2017 Urban Orienteering Race in Jinan with renowned ultra-marathon runner, Mr. Chen Penbin, and famous actress, Ms. Zhang Li）
About ANTA Sports Products Limited
ANTA was established in 1994, while ANTA Sports Products Limited (Stock code: 2020HK), a leading sportswear company in China, was listed on the Main Board of HKEX in 2007. For many years, we principally engaged in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market with professional sporting products including footwear, apparel and accessories. In recent years, we have started moving full steam ahead on the strategy of “Single-focus, Multibrand, and Omni-channel” to deepen our footprint in the sportswear market with our vibrant brand portfolio, including ANTA, ANTA Kids, FILA, FILA KIDS, DESCENTE and NBA, and our Omni-channel strategy so as to seize every opportunity in all important retail channels in the mass and high-end markets in China.
WeChat official account: antatiyu_20070710
YouTube Channel: ANTA Insight
For further information, please contact:
ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116 1660
Fax: (852) 2116 1590
Citigate Dewe Rogerson
Joe Pan / Samuel Xiao
Tel: (852) 3103 0110/ (852) 3103 0128