ANTA Becomes the Official Sportwear Partner of 2022 Winter Olympics Games and Paralympic Winter Games
(Hong Kong, [-] September 2017) ANTA Sports Products Limited (“ANTA Sports” or “the Company”, stock code: 2020), a leading sportswear company in China, is pleased to announce that ANTA Sports has officially signed a contract with the Beijing Organizing Committee for the 2022 Winter Olympic Games and Paralympic Winter Games (the “Beijing 2022 Organizing Committee” or the “Committee”) to become the official sportswear partner of the 2022 Beijing Winter Olympics Games and Paralympics Winter Games , the highest level of sponsorship available for the Games. In addition, ANTA Sports will provide Chinese athletes with first-class sports equipment and become the first Chinese sportswear brand to sponsor national Olympic events.
Representatives of the Beijing 2022 Organizing Committee and ANTA Sports’ management team attended the contract signing ceremony at the Capital Indoor Stadium of Beijing. Mr. Zhang Jiandong, Vice Mayor of Beijing and the Executive Vice President of the Beijing 2022 Organizing Committee, together with Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, signed the sponsorship agreement on behalf of each side respectively.
Mr. Zhang Jiandong, Vice Mayor of Beijing and the Executive Vice President of the Beijing 2022 Organizing Committee, commented, “The Beijing Winter Olympic Games is an event of great significant importance. As a leading sportswear company in China, ANTA Sports has provided full equipment support to the Chinese Sports Delegation (CSD) over four consecutive Olympic Games. Today, ANTA Sports continued its support of the Olympic Games by becoming the official partner of the 2022 Winter Olympics Games and Paralympic Winter Games, with the commitment to provide our athletes with Chinese-inspired sportswear that reflect the characteristics of our time and a send a positive image of China to the world.
James Zheng, Executive Director of ANTA Sports Products Limited and Brand President of ANTA, said that, “The signing of this agreement marks the fourth consecutive Olympic Games that ANTA has partnered with the Chinese Olympic Committee (COC) . ANTA’s devotion to providing first-class products and services to the Chinese sports industry and athletes has made it a leading brand in the Chinese sportswear market, helped by the strong influence and high-end professional attributes of the Olympic Games. In the future, ANTA will not only look to the Beijing Winter Olympics Games and the CSD, but also to the promotion and market development of public winter sports to continue exploring the development potential of the winter sports industry, while leveraging its own advantages to practically facilitate the development of winter sports in China.”
About ANTA Sports
ANTA was established in 1994, while ANTA Sports Products Limited (Stock code: 2020HK), a leading sportswear company in China, was listed on the Main Board of HKEX in 2007. For many years, we principally engaged in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market with professional sporting products including footwear, apparel and accessories. In recent years, we have started moving full steam ahead on the strategy of “Single-focus, Multi-brand, and Omni-channel” to deepen our footprint in the sportswear market in China. By embracing an all-round brand portfolio including ANTA, ANTA KIDS, FILA, FILA KIDS, DESCENTE, SPRANDI and NBA, and by seizing every opportunity arising in various important retail channels, we aim to unlock the potential of both the mass and high-end sportswear markets in China.
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