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ANTA Sports Acquires Popular Kidswear Brand KingKow To Strengthen Multi-Brand Strategy In Kidswear Market

(Hong Kong, 20 October 2017) ANTA Sports Products Limited (“ANTA Sports” or “the Company”, stock code: 2020), a leading sportswear company in China, is pleased to announce that a wholly-owned subsidiary of the Company has completed the acquisition of a 100% interest in the business of KingKow (including the relevant trademarks).

Established in 1998, KingKow is a popular kidswear brand targeted at the mid- to high-end market specializing in the design and sale of apparel and accessories for children aged 0 to 14. The brand is well known for its excellent design and quality. KingKow’s brand has a long history and is highly regarded for its product design and quality. It has also accumulated a strong reputation and customer base. As at the end of September 2017, KingKow had 81 stores in mainland China, Hong Kong, Taiwan and the United States.

Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “With the introduction of the two-child policy by the Chinese government, the growth of the kidswear market is widely expected to accelerate, which makes us optimistic about the growth potential of kidswear. Similar to the adults’ apparel market, there is a need to cater for different consumer demands through multiple brands in the kidswear market. As a leading international kidswear brand, KingKow has positioned itself for the mid- to high-end kidswear market, which will not only help ANTA Sports to reinforce its presence in the kidswear market, but also strengthen the Company’s multi-brand strategy in this market.”


About ANTA Sports

ANTA was established in 1994, while ANTA Sports Products Limited (Stock code: 2020HK), a leading sportswear company in China, was listed on the Main Board of HKEX in 2007. For many years, we principally engaged in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market with professional sporting products including footwear, apparel and accessories. In recent years, we have started moving full steam ahead on the strategy of “Single-focus, Multi-brand, and Omni-channel” to deepen our footprint in the sportswear market in China. By embracing an all-round brand portfolio including ANTA, ANTA KIDS, FILA, FILA KIDS, DESCENTE, KOLON SPORTS, SPRANDI, KINGKOW and NBA, and by seizing every opportunity arising in various important retail channels, we aim to unlock the potential of both the mass and high-end sportswear markets in China.


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For further information, please contact:

ANTA Sports Products Limited
Investor Relations Department
Tel: (852) 2116 1660
Fax: (852) 2116 1590

Citigate Dewe Rogerson
Joe Pan / Samuel Xiao
Tel: (852) 3103 0110 / (852) 3103 0128