First Batch of “ANTA Adream Centers” Officially Open to Support Education in Remote Areas of China
Upholding our corporate social responsibility to support charities around the globe
(Hong Kong, 5 December 2017) ANTA Sports Products Limited (“ANTA Sports” or “the Company”, stock code: 2020), a leading sportswear company in China, is pleased to announce that its “ANTA Adream Centre” charity project has been officially launched. The Project aims to provide classrooms with integrated education support services to students in remote areas of China, enabling them to access higher-quality education through the internet, multimedia books and multimedia courses.
The “ANTA Adream Center” project is a charity project jointly organized and promoted by ANTA Sports and Shanghai Adream Foundation (“Adream Foundation”). It is also the first project in the “Sturdy Growth Charity Project” series, announced by ANTA Sports in July this year, to be launched. The first batch of “ANTA Adream Centers” are located in three experimental primary schools in the Changting County of Fujian Province. Over the course of the Project’s first year of implementation, ANTA Sports will build seven “ANTA Adream Centers” in Fujian Province and Yunnan Province, with plans to build 500 “ANTA Adream Centers” in the upcoming decade. Moreover, ANTA Sports has announced to further collaborate with Adream Foundation team to launch a “Adream Sports Course”, which puts the joy into learning sports and professional athletic skills by encouraging more teenagers to enjoy the sporting experience.
Mr. Zheng Jie, Executive Director of ANTA Sports and the Brand President of ANTA, said, “As a company that upholds its social responsibility, ANTA Sports has organized and participated in charity programs in various forms and invested more than RMB 300 million over the past decade. As an important component of the ‘Robust Growth Charity Plan’, ‘ANTA Adream Centers’ aim to provide the younger generation with a quality education and to satisfy their appetite to participate in sporting activities. We expect to invest RMB 500 million to help 10 million teenagers become beneficiaries of this plan over the next ten years."
Aside from its devotion to supporting charitable causes in China, ANTA Sports also showed its care across the Pacific Ocean when thousands of residents suffered from a forest fire disaster in San Francisco in October. ANTA Sports spared no efforts to sponsor Klay Thompson from the Golden State Warriors, and an endorsed ANTA Sports brand ambassador, as he raised donations for disaster-stricken areas. ANTA Sports paid an additional USD 1,000 as an endowment each time Klay Thompson scored for the Golden State Warriors during the following three NBA games at the end of October, which totaled to as much as USD 75,000. The donations reaffirmed ANTA Sports’ status as a committed social responsibility citizen and further showcased its compassion across boundaries for different countries.
Zheng Jie (Executive Director of ANTA Sports and Brand President of ANTA) launched the ‘ANTA Adream Center’ project jointly with Shen Yu (the Chief Secretary of Adream)
About ANTA Sports
ANTA was established in 1994, while ANTA Sports Products Limited (Stock code: 2020HK), a leading sportswear company in China, was listed on the Main Board of HKEX in 2007. For many years, we principally engaged in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market with professional sporting products including footwear, apparel and accessories. In recent years, we have started moving full steam ahead on the strategy of “Single-focus, Multi-brand, and Omni-channel” to deepen our footprint in the sportswear market in China. By embracing an all-round brand portfolio including ANTA, ANTA KIDS, FILA, FILA KIDS, DESCENTE, KOLON SPORTS, SPRANDI, KINGKOW and NBA, and by seizing every opportunity arising in various important retail channels, we aim to unlock the potential of both the mass and high-end sportswear markets in China.
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ANTA Sports Products Limited
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Citigate Dewe Rogerson
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