ANTA Sports A-FLASHFOAM Technology Makes a Striking Debut
(Hong Kong, 28 December 2017) ANTA Sports Products Limited (“ANTA Sports” or “the Company”, stock code: 2020), a leading sportswear brand in China, is pleased to announce the official launch of the first running shoes featuring A-FLASHFOAM, a self-developed shoe sole technology. The new shoes were introduced at the “Turn U ON” launch event by Zheng Yexin, the Company’s Head of Marketing for running sportswear and Zhang Jike, China’s table tennis Olympic champion at Shenzhen Bay Sports Center.
A-FLASHFOAM Running Shoes feature the latest breathable membrane technology knitting the most advanced material into a one-piece form-fitting and virtually seamless shoe upper to improve air permeation, while constructing a perfect fit for the foot. Midsoles of A-FLASHFOAM are made of “FlashFoam”, a material specifically designed to absorb the downward impact created by running steps. The addition of FlashFoam effectively allows runners to reach a higher speed while reducing the potential for physical injury by softening the landing impact. Aside from these features, the shoe soles are striated in an irregular and oval shape, together with wavy and convex lateral design creating a superlight and durable rubber that can maximize traction and balance landing impact, ultimately increasing stability and creating an invigorating experience for the runners.
Zheng Yexin, of ANTA Sports commented, “Going forward we will extend the application of A-FLASHFOAM technology to more products, allowing more consumers to experience the power of this new technology.”
Zheng Yexin, Head of Marketing for ANTA Sports running sportswear and Zhang Jike, China’s Table Tennis Olympic Champion
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About ANTA Sports
ANTA was established in 1994, while ANTA Sports Products Limited (Stock code: 2020HK), a leading sportswear company in China, was listed on the Main Board of HKEX in 2007. For many years, we principally engaged in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market with professional sporting products including footwear, apparel and accessories. In recent years, we have started moving full steam ahead on the strategy of “Single-focus, Multi-brand, and Omni-channel” to deepen our footprint in the sportswear market in China. By embracing an all-round brand portfolio including ANTA, ANTA KIDS, FILA, FILA KIDS, DESCENTE, KOLON SPORTS, SPRANDI, KINGKOW and NBA, and by seizing every opportunity arising in various important retail channels, we aim to unlock the potential of both the mass and high-end sportswear markets in China.
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For further information, please contact:
ANTA Sports Products Limited
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Citigate Dewe Rogerson
Joe Pan / Samuel Xiao
Tel: (852) 3103 0110 / (852) 3103 0128