ANTA Introduces Brand-New Olympic Champion Running Shoes and Jointly Invents Future Smart Sports Technology with HUAWEI Health
Hong Kong, 9 August 2022 – ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock code: 2020.HK) announced the introduction of "ANTA Olympic Champion Running Shoes" today at the 2022 ANTA Innovation Technology Conference. This next generation of championship-level technology cushioned running shoes is designed for the 5-10K training programs of Chinese national team runners. In addition, ANTA will start a long-term partnership with HUAWEI Health to collaborate in pairing smart technology with high-tech sportswear. The ANTA Sports Science Laboratory and HUAWEI Health Lab will jointly conduct in-depth research on the running habits and needs of Chinese runners, in order to enhance the performance of ANTA’s Olympic technology sportswear with smart technology, to develop running shoes with targeted functions and to jointly invent future smart sportswear.
Embedded with five different technologies, “ANTA Olympic Champion Running Shoes” are specifically designed for 5-10K training programs. These shoes are equipped with two core technologies used in the Olympic Games, namely ANTA Nitrogen Technology and carbon tube suspension system. The Nitrogen Technology brings exceptionally high elasticity and utmost comfort to the running shoes, with the energy return rate of the whole midsole reaching 83%. In addition, the tolerance and the overall cushioning performance also leaps by 33% and 26%, respectively. The brand-new carbon tube suspension system offers strong and steady support to the shoes, and provides greater protection for runners by improving the overall stability by 23%. In addition, the running shoes are also an amalgamation of three major technologies, including a “Dragon Scale” outsole designed by parameterized intelligent simulation, 3D keel support, and shoe lasts specifically designed to fit Chinese runners' foot type.
The shoes have been jointly tested by ANTA Sports Science Laboratory and HUAWEI Health Lab. Using the HUAWEI S-TAG running posture monitoring equipment, an enormous amount of runner samples was collected, including more than 100 champion runners. All relevant data shows that the running shoes demonstrated superior performance in relation to cushioning function.
Wu Yonghua, Executive Director and CEO of the Performance Sports Brand Group of ANTA Sports said: "We are delighted to work together with HUAWEI Health to jointly test and introduce the ‘ANTA Olympic Champion Running Shoes’. ANTA is always committed to helping promote sports to everyone with technology, and improving sports experience and performance for everyone. Looking ahead, through long-term cooperation with HUAWEI Health, ANTA will drive cooperation between the science laboratories of both parties, continuously improve the professional performance of ANTA’s products, develop custom-fit running shoes for runners, and create the future of smart sports through the collaboration of smart technology and innovative sports technology."
About ANTA Sports
ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of branded sportswear including shoes, apparel and accessories to consumers. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports in 2019, a global sportswear group that has internationally recognized brands including Salomon, Arc’teryx, Wilson, Peak Performance, Atomic, etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
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ANTA Sports Products Limited
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Citigate Dewe Rogerson
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