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LatePost | KOLON SPORT China Chairman Ding Sirong on Pursuing Disciplined Growth in a Competitive Market

Original article: https://mp.weixin.qq.com/s/Z9F3pmFCyYRjdcq37ZRljg?scene=1

Speaking to LatePost, Ding Sirong, Chairman, KOLON SPORT (China), outlined the brand's deliberately patient approach amid intensifying competition in China's outdoor market. Rather than pursuing scale or short-term trends, KOLON SPORT remains focused on building a distinctive premium outdoor brand that combines professional performance and design with the evolving needs of Chinese consumers. Ding emphasized the importance of "restraint" as KOLON SPORT grows, maintaining discipline across product expansion, retail and marketing to preserve the brand's professional identity. 

For further insights, read the full interview in Chinese here.