Shooting for the Leading Basketball Program ANTA Sports Joins Hands with CCTV-5's "HOOPARK"
Pioneering Premier Communication Platform China's Basketball Development Entered a New Era
(Hong Kong, 21 September 2009) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that the Company has entered into an agreement, signed on September 19, with CCTV Sports Channel (“CCTV-5”) to be the partner of its renowned basketball infotainment program “HOOPARK”. ANTA Sports and CCTV-5 will join hands to pioneer a premier communication platform with the aim to boost the development of basketball in China and further promote the popularisation of sports in the long run.
One of the most popular and well-established basketball programs in the nation, “HOOPARK” not only features highlights of the CBA, NBA and other international competitions, but also interviews famous basketball stars and provides latest information of basketball development. Leveraging this authoritative and influential communication platform, ANTA Sports will be able to reach a large number of basketball enthusiasts, while further enhancing ANTA’s brand penetration and desirability across the country. With our vast marketing resources in basketball, ANTA Sports is well placed to help enrich the professional and attractiveness with various information, such as players’ performance and analysis of teams’ tactics as well as interactive basketball technique demonstrations for numerous audience in China, which in turn will develop “HOOPARK” into an even more informative, user-friendly and effective communication platform and arouse fans’ enthusiasm for basketball.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said: “ANTA Sports has long been a committed supporter of the development of basketball industry in China. This collaboration will help unleash the full potential of our competitive edge in terms of experience and basketball resources. With the support of CCTV-5, we will invest more resources into the development of the communication platform thus enhance healthy development and popularisation of sports in China.”
An all-new “HOOPARK” incorporating news on exciting local and international matches will soon be launched. Adding to the new look program will be a compelling lineup of basketball information section. A basketball event “ANTA China Basketball Rising Star Contest Tryouts” which designed to unearth potential basketball talent will be jointly held by ANTA Spots and “HOOPARK” next year. The event is expected to deepen the participation of basketball while driving its popularity to further reaches of the nation, and playing an instrumental role in leading China’s basketball to a new phase of continued development.
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About ANTA Sports Products Limited
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories. The Group has established extensive distribution network and nationwide retail outlets in China under the management of the distributors. The Group places great emphasis on branding by integrating the resources from sports leagues' sponsorships, placement of advertisements, interaction with consumers through internet and endorsement of elite athletes with the featured products to enhance product differentiation. For the past eight years, its footwear has been enjoying a leading position in China composite index on market shares.